MM Lite Beta Program

Drive Higher ROI with Optimized Marketing Messages with 360Dialog MM LITE API

About MM Lite API

Marketing Messages Lite API ("MM Lite API") is a direct marketing API that offers automatic optimizations for deliveries and reads, to deliver a higher quality experience for people, and better business performance compared to Cloud API.

MM Lite API allows a business to:

• see equal or higher delivery and read rates of marketing template messages vs. Cloud API

• measure the Conversion ROI of marketing message campaigns, by measuring when users complete events on a business's website or app (e.g. add to cart, checkout, purchase) after clicking on a marketing message. This requires business integration with Meta Pixel or Conversions API to report conversion events

• take advantage of exclusive marketing features not available on Cloud API, e.g. Time-to-live for Marketing messages

• easily transition from Cloud API, by using the same marketing templates and message send payload format

• continue to leverage Business Messaging Partners for additional capabilities and support beyond the first MM (i.e., chatbot to complement MM, Flows, CDP/segmentation, etc.)

Who will get the most out of MM Lite API?

• BSPs & Partners looking to offer clients a superior WhatsApp marketing solution.

• Businesses using Marketing Messages that want better delivery, lower risk, and measurable results.

What is the Beta Program?

360Dialog Partners will get early insights, expert guidance, and the opportunity to join the beta program—giving you a head start before the full rollout.

By joining the beta program, they will be among the first to access Meta’s Marketing Messages Lite API (MM Lite)—a smarter, performance-driven way to send marketing messages.

Why Join the Beta Program?

Being part of a beta program isn’t just about early access—it’s a strategic advantage for your business.

Here’s why:

1

Stay Ahead of Competitors

Get firsthand experience with MM Lite before it rolls out to the market.

2

Shape the Future

Your feedback helps refine the product, ensuring it meets real business needs.

3

Gain Exclusive Insights

Work directly with 360Dialog and Meta experts to understand upcoming changes.

4

Offer a Competitive Edge to Clients

Position yourself as a leader by introducing innovative solutions before others.

5

Seamless Transition to Full Launch

Be fully prepared when MM Lite goes live, ensuring a smooth adoption for your clients.

Joining the beta means learning, influencing, and gaining an early-mover advantage in WhatsApp marketing. Don’t miss out.

Pre requisites

To join the program, please, ensure the following requirements are met:

1. Your partner ID must be a connected Tech Provider. If you are not a tech provider yet, please, start the process with these guidelines.
2. The clients you will onboard to the MM Lite API must already be connected to the Cloud API.

3. Your numbers and business must comply with the geo-restriction policies (see Meta's official documentation).

How to get started

You can submit your participation by sending an email to [e-mail].

FAQ

1. Is it mandatory to become a Tech Provider to start using MM Lite?

   Yes, all partners must become a Tech Provider while testing MM Lite Beta. If you are not a Tech Provider yet, please, start the process by following this documentation.

2. Can you provide a test environment beforehand?

   We do have a limited number of test accounts available for early registrants. To request access, please, contact [e-mail].

3. Will it be necessary to change the UI to accommodate MM Lite?

   The only change required is updating the endpoint used to send messages. No major modifications to the partner UI are needed. Additionally, we do provide the onboarding link to streamline the process.

4. What kind of data will we be able to retrieve from MM Lite responses?

   The metrics available can change based on your region and the Ads surfaces connected. You can get the complete list in this documentation.

5. Do you have a UI or tool that provides an overview of campaign results? If so, what kind of data will be available (read rate, click rate, etc.)?

   We do have specific endpoints for you to retrieve programmatically this info as well per each Ads ID. Please, check the Sending Messages documentation to learn more.

6. Can we migrate all existing client accounts using the Cloud API to MM Lite?

   Yes. The onboarding process is per business, so you will need to onboard all clients that should have access to the API.

7. What changes are required on the partner’s end?

   You will need to update the request used to send messages and configure webhooks for response handling. You can refer to our Sending Messages using MM Lite for more details.