MM Lite Beta Program

Drive Higher ROI with Optimized Marketing Messages with 360Dialog MM Lite API

MM Lite (Marketing Messages Lite) is an optimized version of WhatsApp’s marketing messaging channel. It helps businesses send marketing messages more efficiently, with better delivery rates and access to advanced performance insights — all with minimal setup.

By using MM Lite, businesses can:

• Improve message delivery through Meta’s delivery optimization logic.

• Track campaign performance with more detailed metrics.

• Keep using their existing templates and Cloud API setup — just change the message endpoint.

This solution is ideal for partners sending high volumes of marketing messages and looking to improve both performance and cost-efficiency.

Why use MM Lite?

✅ Optimized Delivery – delivery rates equal or higher than Cloud API;

✅ No template changes – just switch the endpoint and enjoy the benefits!

✅ Seamless integration – works with your current setup;

✅ Fewer Undelivered Messages – reduce spam filters and rate limits are expected with delivery optimization;

✅ Advanced Performance Metrics – enhanced with Meta Pixel & CAPI

✅ Scalable solution – built for high-volume campaigns

Who will get the most out of MM Lite API?

• Partners looking to offer clients a superior WhatsApp marketing solution.

• Businesses using Marketing Messages that want better delivery, lower risk, and measurable results.

MM Lite works seamlessly with the Cloud API, which means there’s no need to change your current UI. To start using MM Lite, you’ll only need to update the endpoint and configure the webhook to receive metrics.

You can also switch between Cloud API and MM Lite at any time, as both options will remain available to you.

Start onboarding!

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What is the Beta Program?

360Dialog Partners will get early insights, expert guidance, and the opportunity to join the beta program—giving you a head start before the full rollout.

By joining the beta program, they will be among the first to access Meta’s Marketing Messages Lite API (MM Lite)—a smarter, performance-driven way to send marketing messages.

Why Join the Beta Program?

Being part of a beta program isn’t just about early access—it’s a strategic advantage for your business.

Here’s why:

1

Stay Ahead of Competitors

Get firsthand experience with MM Lite before it rolls out to the market.

2

Shape the Future

Your feedback helps refine the product, ensuring it meets real business needs.

3

Gain Exclusive Insights

Work directly with 360Dialog and Meta experts to understand upcoming changes.

4

Offer a Competitive Edge to Clients

Position yourself as a leader by introducing innovative solutions before others.

5

Seamless Transition to Full Launch

Be fully prepared when MM Lite goes live, ensuring a smooth adoption for your clients.

Joining the beta means learning, influencing, and gaining an early-mover advantage in WhatsApp marketing. Don’t miss out!

Some locations may have specific limitations due to Meta's Policies and/ or local regulations:

• Clients in Russia, EEA, UK, Japan, and South Korea can have limitations with delivery optimizations, clicks and optimization metrics.

• MM Lite may not be available in the United States (end-users), Cuba, Iran, North Korea, Syria, and sanctioned regions in the Ukraine (Crimea, Donetsk, Luhansk)

Please, go to Meta's documentation page to know more.

Start onboarding!

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FAQ

1. Will it be necessary to change the UI to accommodate MM Lite? The only change required is updating the endpoint used to send messages. No major modifications to the partner UI are needed. Additionally, we do provide the onboarding link to streamline the process.

2. What kind of data will we be able to retrieve from MM Lite responses?

   The metrics available can change based on your region and the Ads surfaces connected. Get the complete list here.

3. Do you have a UI or tool that provides an overview of campaign results? If so, what kind of data will be available (read rate, click rate, etc.)?

   Business can view metrics using Ads Manager or programmatically. Please, check the Sending Messages and Meta's documentation to learn more.

4. Can we migrate all existing client accounts using the Cloud API to MM Lite?

   Yes. The onboarding process is per business, so you will need to onboard all clients that should have access to the API. If you'd like to onboard all your clients (in bulk), follow the instructions to onboard using Intent API in our Onboarding documentation.

5. What changes are required on the partner’s end?

   You will need to update the request used to send marketing messages and configure webhooks for response handling. You can refer to our Sending Messages using MM Lite for more details.