Meta Verified for Business

Meta Verified for Business is a paid subscription that provides advanced trust and brand protection across Facebook, Instagram, and WhatsApp.

Plans and benefits

• Standard: Verified badge, impersonation protection, enhanced support, search optimization.

• Plus: Adds featured profile, links in Reels, and access sharing with more team members.

• Premium/Max: Adds custom chat themes, employee impersonation protection, strategy advice, and premium support.

Prerequisites

To be eligible for Meta Verified for Business, an account must fulfill the following requirements:

• Be at least 18 years old, or the age of majority in the country of residence.

• Be located in a country where Meta Verified is available.

• Have full control of an existing business portfolio within Meta Business Suite. The portfolio must contain eligible business assets.

• Meet minimum activity requirements.

• Not exceed the number of account changes allowed within a certain time period before applying (e.g., changes to profile name, profile picture, username, location, or account type).

• Agree to the Meta Verified Terms of Service and follow the Instagram Terms of Use, Facebook Terms of Service, and Community Standards.

How to subscribe

To subscribe to the program, access to Meta's Business platform is required. This guide provides an overview of the general process and details can be found in this documentation.

1

Validate that the account meet the requirements above

2

Access Meta's requirements documentation

Validate the additional requirements for assets and portfolio.

3

Sign the business up for Meta Verified

Using this documentation as a reference.

Once verified

• The selected assets display the verified badge.

• Access to enhanced support and protection features are granted.

• Subscription can be managed, upgraded, or cancelled anytime in Business Suite.