WhatsApp Cost Per Message

Meta’s official WhatsApp Messaging Fees

Rate Cards

Meta's Rate Cards contain the official cost-per-message set for the WhatsApp Business Platform.

Messaging rates are determined by:

• Template category

• Recipient country calling code

• Monthly volume tier

Templates are the only billable message type on the WhatsApp Business Platform. Each template is billed strictly at the rate published by Meta, with no markup added by 360Dialog

Official Meta Rate Cards and Volume Tiers

Currency	Link
USD	USD Rate Card
EUR	EUR Rate Card
INR	INR Rate Card

Meta may adjust rates in certain markets. Always refer to the official Rate Cards for the most accurate and up-to-date pricing.

Continue to the next section to see which messages are billable and which can be sent for free.