Direct-Paid

How the 360Dialog Direct-Paid billing model works

Direct-Paid Billing

In the Direct-Paid model, 360Dialog invoices your end clients directly for their WhatsApp Business Accounts (WABAs). Your Partner Hub ID is still the master account, but you (the Partner) only pay for your Partner Plan — clients cover all WABA-level costs.

Monthly Costs under Direct-Paid

> To Clients

Cost Type	Description	Who Pays
Subscription License Fees	Monthly hosting fee per WABA on the 360Dialog platform (Regular = €25/$25, Premium = €49/$49).	Client pays 360Dialog directly
Messaging Fees	Per delivered template message, charged strictly at Meta’s official Rates	Client pays 360Dialog directly

> To Partners

Cost Type	Description	Who Pays
Partner Plan Fees	Platform access fee (Growth = €500/$500, Premium = €1,000/$1,000).	Partner pays 360Dialog

Continue to the next section to learn what to expect from monthly Direct-Paid invoicing.