WhatsApp Cost Per Message

Rate Cards

Meta's Rate Cards contain the official cost-per-message set for the WhatsApp Business Platform.

Messaging rates are determined by:

• Template category

• Recipient country prefix code

• Monthly volume tier

Templates are the only billable message type on the WhatsApp Business Platform. Each template is billed strictly at the rate published by Meta, with no markup added by 360Dialog

Using the Cloud API /messages endpoint for marketing content results in a 7% price increase on Meta’s marketing conversation rates. We highly recommend using the Marketing Messages API with fallback enabled to optimize your costs. Click here for the full integration guide.

Official Rate Cards and Volume Tiers

Currency	Link
USD	USD Rate Card
EUR	EUR Rate Card
INR	INR Rate Card

Meta may adjust rates in certain markets. Always refer to the official Rate Cards for the most accurate and up-to-date pricing.

Continue to the next section to see which messages are billable and which can be sent for free.