Understanding the Meta Tech Provider Program

What is the Meta Tech Provider Program?

Meta Tech Provider Program allows Independent Software Vendors (ISVs) to integrate WhatsApp API solutions, with 360Dialog as a Solution Partner. The program offers benefits that help Tech Providers scale their WhatsApp services.

Why is Registration Required?

All ISVs must enroll as Tech Providers to continue offering WhatsApp Business API services. This is also part of the updated partner program, ensuring that only verified businesses manage WABA solutions. Registering as a Tech Provider unlocks new features, greater control over WABAs, and direct access to Meta’s channels.

If you need assistance during the registration process, our Support Team is available through the Support Widget in the Partner Hub.

How 360Dialog Supports Tech Providers

Your existing integration with 360Dialog remains the same.

As a Solution Partner, 360Dialog provides resources to simplify onboarding, messaging, and WABA management while ensuring compliance with Meta’s policies. Tech Providers using our solutions benefit from faster deployment, reliable message delivery, and access to Meta’s latest API updates.

Eligibility & Registration Requirements

If you aren't a Tech Provider yet

If you are not yet a Tech Provider, you must meet eligibility criteria. The program is open to:

• ISVs, SaaS providers, and enterprise platforms offering WhatsApp Business API services.

• Existing 360Dialog Partners looking to continue their services and access new features

Already a Meta Tech Provider? How to Integrate with 360Dialog

To create a joint solution with 360Dialog, your Meta app must have the whatsapp_business_management permission. If this permission has not yet been granted, you must request approval from Meta before proceeding. Please see detailed information about this in the Meta documentation.

If your app is already approved with the correct permissions, you can share your Solution ID with 360Dialog and continue onboarding WABAs via Integrated Onboarding as usual.

WABAs created with Multi-Partner Solution will automatically appear in the 360Dialog Partner Hub and Partner API.

We have a specific guide about how to onboard new WABAs if you host ES. For details, see our documentation:

Host your own Embedded Signup

Key Benefits of Becoming a Tech Provider

Tech Providers can host their own embedded sign-up, allowing customers to onboard WhatsApp numbers directly through their application, or use 360Dialog native solution available.

See more details below:

	360Dialog Partner Solution + Tech Provider registration
Number Sign Up options	Partner uses 360Dialog basic or custom Integrated Onboarding and is able to host their own Embedded Signup if they want to
Management	Partner uses Partner Hub and Partner API for easy management of multiple WABAs or suite of APIs and/or Partner can access and manage WABAs directly from Meta Business Manager and API
Support	360Dialog: Full chat support system, with SLA terms depending on the selected license fee plan or Partner Solution plan Meta: Direct access to Meta Support is available. However, if the integration is done directly with Meta, 360Dialog will have limited ability to provide technical assistance
Credit Lines	Credit lines available via 360Dialog
Solutions	Partner Hub, Partner API, WABA Management, Messaging APIs, Early Access to WhatsApp features
Incentives	Access to incentives: discounts, events, CTWA promotions and more

Responsibilities of a Tech Provider

Joining the Tech Provider Program comes with responsibilities to ensure compliance with Meta’s policies and smooth end-customer onboarding.

As a Tech Provider, you must follow Meta’s compliance requirements, including management, messaging templates and data privacy policies.

Using 360Dialog’s Multi-Partner Solution, Tech Providers can focus on scaling their business while ensuring API reliability, message delivery, and full compliance with Meta’s regulations.

What is a Multi-Partner Solution?

A Multi-Partner Solution is a required setup to manage WABAs across multiple entities—you (Tech Provider), 360Dialog (Solution Provider), and end customers. This setup allows you to create and share WABA management with 360Dialog, while keeping ownership of your customers.

To enable Tech Provider features, your Solution must first be approved by 360Dialog before WABA management can begin. Each Solution-ID can be used to onboard up to 200-end-clients in a rolling one week period. See more information here.

Once onboarded with the joint solution, both Tech Provider and 360Dialog can manage WhatsApp Business Accounts (WABAs) through the WhatsApp Business Manager.

Registration Process

Here is a step-by-step breakdown of how to register as a Tech Provider:

1. Access your ISV Business Portfolio in Business Manager

2. Create and configure your Meta App

3. Accept Meta’s Terms of Service

4. Complete Business Verification (if not already verified)

5. Create a Multi-Partner Solution with 360Dialog

6. Submit App Review Videos

7. Submit the App for Meta’s Review

8. Add Your Solution_ID in the 360Dialog Partner Hub

9. Wait for 360Dialog to Approve Your Solution

Once all steps are completed, you can start integrating and onboarding customers. For full details, follow our Step-by-Step Guide.

What Happens After Registration is Completed?

Once you’re an approved Tech Provider and have a Shared Solution with 360Dialog, you can fully manage and scale your WhatsApp Business API services.

With your Tech Provider status, you will be able to:

• Manage WABAs efficiently using Multi-Partner Solutions.

• Access Meta’s latest API features and direct Meta support.

• Onboard customers through your own Embedded Signup or use 360Dialog’s Integrated Onboarding for seamless integration.

Ready to Get Started? → Follow the Step-by-Step Guide

Becoming a Meta Tech Provider: A Step-by-Step Guide

Support

• Need help? We’re here for you. → Use the Support Widget in the Partner Hub for quick assistance. If any issues require escalation with Meta, we have a dedicated process to fast-track Tech Provider registrations.

Reaching out to support

FAQ

1. General Questions

Why do I need to become a Meta Tech Provider?

Meta requires partners that onboard other businesses to become Tech Providers. This ensures compliance with Meta’s policies while allowing you to continue using 360Dialog as your Business Solution Provider (BSP).

What does this mean for my partnership with 360Dialog?

Becoming a Meta Tech Provider does not change your relationship with 360Dialog. You will still be able to use our platform, benefit from our services, and receive support as you do today.

How can I stay updated on this transition?

We will share key updates via email, WhatsApp channels, and partner webinars. If you have any questions, you can always reach out to our team.

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2. Terms, Pricing, and Billing

Will the terms and conditions between 360Dialog and the Partner be updated?

There will be no immediate updates to our terms and conditions to reflect the Meta Tech Provider requirements. We will notify you in advance about any changes.

How will this impact the pricing for my current subscription to 360Dialog?

There will be no immediate impact on your current subscription pricing with 360Dialog. Any updates related to pricing adjustments will be communicated transparently.

Is any billing change expected after becoming a Tech Provider?

No significant billing changes are expected. You will continue to be billed by 360Dialog as per your current agreement. If any modifications arise, we will ensure you are informed well in advance.

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3. Technical & Onboarding Changes

Does the Partner require any technical changes in using the 360Dialog platform after becoming a Tech Provider?

No, there are no major technical changes required. You will still be able to use the 360Dialog platform as before. However, we recommend reviewing Meta’s guidelines for Tech Providers to ensure compliance. You can find it here.

Does the Partner require any changes to onboard new Clients after becoming a Tech Provider?

The onboarding process will remain largely the same, but you will now be classified as a Meta Tech Provider with the option to host ES on your own. We will provide guidance to ensure a smooth onboarding for you.

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4. Support

How should I contact 360Dialog if I have more questions?

Our team is here to support you! You can reach us via:

• Chat

• Email

• Account Manager (if you're a Premium partner)

For further assistance, we also recommend attending our upcoming webinars, where we will provide live Q&A sessions.

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5. Compliance & Requirements

What are the key requirements to become a Meta Tech Provider?

Meta requires businesses that onboard other clients to register as a Tech Provider. This includes compliance with Meta’s policies, verification processes, and maintaining high-quality service standards.

How do I apply to become a Meta Tech Provider?

For more details, see our documentation: Becoming a Meta Tech Provider: A step by step guide.

What happens if I don’t transition to a Meta Tech Provider?

Partners who onboard other businesses are required to become Tech Providers under Meta’s new policies. If you do not transition, you may face restrictions in onboarding new clients with 360Dialog or maintaining your existing accounts.

Will 360Dialog assist me in meeting Meta’s requirements?

Yes! We will provide guidance, documentation, and best practices to help you complete the transition smoothly. For assistance on this process, please reach out to our Support Team.

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6. Impact on End Clients & Operations

Will my existing clients be affected by this change?

No, your current clients will continue to operate as usual. The transition mainly changes your status with Meta, not your client relationships.

Do I need to inform my clients about this change?

It’s not mandatory, but we recommend communicating with your clients to reassure them that your partnership with 360Dialog remains unchanged.

Will I still have access to the same support and services from 360Dialog?

Absolutely! Your partnership with 360Dialog remains unchanged, and you will continue receiving the same level of support, platform access, and features.

Will there be any downtime or service interruptions during the transition?

No, the transition to Meta Tech Provider status does not affect your existing services or platform access.