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  • 360Dialog
    • Why you should use 360dialog as Business Solution Provider (BSP)
    • Prices, plans and payment options
  • client hub
    • 360Dialog Client Hub
    • Numbers
      • Manage your WABA
        • Account Statuses
    • Activity
    • Funds
      • Month Closing Invoice (MCI)
    • Payment Management
    • API Keys
    • Template Message Management
    • Partner Change
    • Cancellation
    • Downgrade
  • WhatsApp Marketing
    • Best practices to maintain Account Health and prevent being blocked
    • Driving users to your WhatsApp account
      • WhatsApp Channels
    • Business Search
    • Linking a WABA to a Facebook Page /EN
      • Vinculando uma conta WABA à uma página do Facebook /PT
      • Cómo vincular un WABA a una página de Facebook /ES
    • Linking a WABA to Google Message Ads
    • Ads that Click to WhatsApp (CTWA) /EN
      • Anúncios de Clique para o WhatsApp (CTWA) /PT
        • Como usar o WhatsApp para marketing e vendas? /PT
      • Anuncios que Click to WhatsApp (CTWA) /ES
        • ¿Cómo usar WhatsApp para marketing y ventas? /ES
    • Conversions API (CAPI)
    • Create Ads lookalike audience based on WhatsApp events
    • MM Lite API Beta
      • Onboarding
      • Sending Messages
  • waba basics
    • WhatsApp Business Platform
    • WhatsApp Accounts structure
    • WABA for Government Agencies
    • WABA Policy Enforcement
    • Architecture and Security
    • The Basics (Overview)
    • Webhook Events and Notifications
    • Messaging API
      • Messaging Health Status
      • Step to Step to move to Cloud API
        • [will be deprecated] WABA Integration (On-Premise)
    • Migrating Phone Numbers
      • Migrate number from Meta or alternate BSP to 360dialog Cloud API
      • Migrate a phone number to a new WABA
      • Migrate to alternate BSP
  • waba management
    • Creating new WABA
      • Using a new phone number
      • WhatsApp Coexistence
        • Coexistence Onboarding
        • Coexistence Webhooks
    • Display Name Guidelines
    • Meta Business Verification
    • Official Business Account (OBA) or blue badge
    • WABA Profile Info
    • Capacity, Quality Rating, and Messaging Limits
      • Accelerated Onboarding
    • Hosting type Change
  • waba Messaging
    • Sandbox (Test API Key)
    • Receiving messages
    • Before sending a message
      • Checklist for Message Broadcasts and Campaigns
    • Conversations
    • Messaging
    • Conversational Components
    • Media Messages
      • Upload, retrieve or delete media
    • Template Messages
      • Template Elements
      • Sending Template Messages
      • Authentication Templates
        • Zero-Tap Authentication Templates
        • One-Tap Autofill Authentication Templates
        • Copy Code Authentication Templates
      • Catalog Templates
      • Product Card Carousel Templates
      • Single-Product Message Templates
      • Coupon Code Templates
      • Limited-Time Offer Templates
      • Multi-Product Templates
    • Interactive Messages
      • Single and Multi Product Messages
      • Location Request Message
    • Flows
    • Products & Catalogs
    • Contacts and Location Messages
    • Payments (India Only)
      • Receive WhatsApp Payments via Payments Gateway
      • Receive WhatsApp Payments via Payment Links
      • Order Details Template Message
    • Payments (Singapore only)
      • Receive WhatsApp Payments via Stripe
  • Partners
    • Partner Documentation
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      • Opening Hours & Response Time
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    • Error Messages
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  • What is MM Lite?
  • Why Use MM Lite?
  • How to Join the Program

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  1. WhatsApp Marketing

MM Lite API Beta

This documentation describes a Beta feature, meaning that it is still in development.

PreviousCreate Ads lookalike audience based on WhatsApp eventsNextOnboarding

Last updated 22 days ago

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What is MM Lite?

Marketing Messages Lite API (MM Lite) is a new API developed by Meta that helps optimize the delivery of Marketing Messages on WhatsApp. With MM Lite, businesses can:

  • Achieve equal or higher delivery and read rates for marketing template messages compared to the Cloud API.

  • Measure the Conversion ROI of marketing campaigns by tracking user actions on the business website or app (e.g., add to cart, checkout, purchase) after clicking a marketing message.

  • Access exclusive marketing features not available on the Cloud API, such as Time-to-Live (TTL) for messages.

  • Easily transition from the Cloud API by using the same marketing templates and message payload format.

  • Continue to benefit from Business Messaging Partners for additional support and features such as chatbots, Flows, and CDP/segmentation tools.

Note: Some events (Add to cart, Initiate checkout, Purchase, Purchase value) require to report conversion events.

MM Lite works seamlessly with the Cloud API, which means there’s no need to change your current UI. To start using MM Lite, you’ll only need to update the endpoint and configure the webhook to receive metrics.

You can also switch between Cloud API and MM Lite at any time, as both options will remain available to you.

Why Use MM Lite?

MM Lite is currently in Beta, meaning few clients have access. Joining this Beta allows you to:

  • Stay Ahead of Competitors: Be among the first to use a smarter, performance-driven API for marketing messages.

  • Shape the Future: Your feedback directly helps Meta improve the product based on real business needs.

  • Gain Exclusive Insights: Work closely with 360dialog and Meta experts to understand upcoming changes.

  • Offer a Competitive Edge: Bring innovation to your clients by being an early adopter.

  • Ensure a Seamless Transition: Be fully prepared for the full rollout with all processes and integrations ready.

How to Join the Program

To participate in the Beta program, your business must have an integration partner that is part of this Beta initiative. Please contact your integration partner to confirm their participation.

Some locations may have specific limitations due to Meta's Policies and/ or local regulations. If your business is based in the following regions:

  • European Economic Area, United Kingdom, Japan, South Korea,

  • United States,

  • Cuba, Iran, North Korea, Syria, and three sanctioned regions in the Ukraine (Crimea, Donetsk, Luhansk)

Please, go to page to understand the specific restrictions for your region.

integration with Meta Pixel or Conversions API
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