Webhook Events and Notifications

Messaging Webhooks (associated with Messaging API)

After the webhook is set for the number, it will receive notifications about messaging events. These events are grouped and can be used for:

• Inbound Message Notifications: Use it to get a notification when a customer performs an action, such as:

Sends a text message to the business Sends an image, video, audio, document, or sticker to the business Sends contact information to the business Sends location information to the business Clicks a reply button set up by the business	Clicks a call-to-actions button on an Ad that Clicks to WhatsApp Clicks an item on a business' list Updates their profile information such as their phone number Asks for information about a specific product Orders products being sold by the business

Message Status Notifications: Use it to monitor the status of sent messages.

delivered	read	sent

If a webhook event isn't delivered for any reason (e.g., the client is offline) or if the webhook request returns a HTTP status code other than 200, we retry the webhook delivery. We continue retrying delivery with increasing delays up to a certain timeout (typically 24 hours, though this may vary), or until the delivery succeeds.

For Cloud API, the object is always whatsapp_business_account but the field will be indicative of the type of information being sent.

{
  "object": "whatsapp_business_account",
  "entry": [{
    "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
    "changes": [{
      "value": {
        "messaging_product": "whatsapp",
        "metadata": {
          "display_phone_number": PHONE_NUMBER,
          "phone_number_id": PHONE_NUMBER_ID
        },
        "contacts": [{
          "profile": {
            "name": "NAME"
          },
          "wa_id": PHONE_NUMBER
        }],
        "messages": [{
          "from": PHONE_NUMBER,
          "id": "wamid.ID",
          "timestamp": TIMESTAMP,
          "text": {
            "body": "MESSAGE_BODY"
          },
          "type": "text"
        }]
      },
      "field": "messages"
    }]
  }]
}

Text Messages

See Text Messages.

The following is an example of a text message you received from a customer:

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [{
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [{
          "value": {
              "messaging_product": "whatsapp",
              "metadata": {
                  "display_phone_number": PHONE_NUMBER,
                  "phone_number_id": PHONE_NUMBER_ID
              },
              "contacts": [{
                  "profile": {
                    "name": "NAME"
                  },
                  "wa_id": PHONE_NUMBER
                }],
              "messages": [{
                  "from": PHONE_NUMBER,
                  "id": "wamid.ID",
                  "timestamp": TIMESTAMP,
                  "text": {
                    "body": "MESSAGE_BODY"
                  },
                  "type": "text"
                }]
          },
          "field": "messages"
        }]
  }]
}

Reaction Messages

See Reaction Messages.

The following is an example of a reaction message you received from a customer. You will not receive this webbook if the message the customer is reacting to is more than 30 days old.

Example Payload

{
"object": "whatsapp_business_account",
"entry": [{
    "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
    "changes": [{
        "value": {
            "messaging_product": "whatsapp",
            "metadata": {
                "display_phone_number": PHONE_NUMBER,
                "phone_number_id": PHONE_NUMBER_ID
            },
            "contacts": [{
                "profile": {
                  "name": "NAME"
                },
                "wa_id": PHONE_NUMBER
              }],
            "messages": [{
                "from": PHONE_NUMBER,
                "id": "wamid.ID",
                "timestamp": TIMESTAMP,
                "reaction": {
                  "message_id": "MESSAGE_ID",
                  "emoji": "EMOJI"
                },
                "type": "reaction"
              }]
        },
        "field": "messages"
      }]
}]
}

Note that for reactions, the timestamp value indicates when the customer sent the reaction, not when the webhook was generated.

Media Messages

See Media Messages.

When a message with media is received, the WhatsApp Business Platform downloads the media. A notification is sent to the Webhook once the media is downloaded.

The Webhook notification contains information that identifies the media object and enables you to find and retrieve the object. Use the media endpoints to retrieve the media.

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [{
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [{
          "value": {
              "messaging_product": "whatsapp",
              "metadata": {
                  "display_phone_number": PHONE_NUMBER,
                  "phone_number_id": PHONE_NUMBER_ID
              },
              "contacts": [{
                  "profile": {
                    "name": "NAME"
                  },
                  "wa_id": "WHATSAPP_ID"
                }],
              "messages": [{
                  "from": PHONE_NUMBER,
                  "id": "wamid.ID",
                  "timestamp": TIMESTAMP,
                  "type": "image",
                  "image": {
                    "caption": "CAPTION",
                    "mime_type": "image/jpeg",
                    "sha256": "IMAGE_HASH",
                    "id": "ID"
                  }
                }]
          },
          "field": "messages"
        }]
    }]
}

When you receive a sticker, you will get the following notification:

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "ID",
      "changes": [
        {
          "value": {
            "messaging_product": "whatsapp",
            "metadata": {
              "display_phone_number": "PHONE_NUMBER",
              "phone_number_id": "PHONE_NUMBER_ID"
            },
            "contacts": [
              {
                "profile": {
                  "name": "NAME"
                },
                "wa_id": "ID"
              }
            ],
            "messages": [
              {
                "from": "SENDER_PHONE_NUMBER",
                "id": "wamid.ID",
                "timestamp": "TIMESTAMP",
                "type": "sticker",
                "sticker": {
                  "mime_type": "image/webp",
                  "sha256": "HASH",
                  "id": "ID"
                }
              }
            ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

Unknown Messages

It's possible to receive an unknown message callback notification. For example, a customer could send you a message that's not supported, such as a disappearing message (in which case Meta notifies the that the message type is not supported).

Example Payload

The following is an example of a message you received from a customer that is not supported.

{
  "object": "whatsapp_business_account",
  "entry": [{
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [{
          "value": {
              "messaging_product": "whatsapp",
              "metadata": { 
                "display_phone_number": "PHONE_NUMBER", 
                "phone_number_id": "PHONE_NUMBER_ID" 
              },
              "contacts": [{
                  "profile": { 
                    "name": "NAME" 
                  }, 
                  "wa_id": "WHATSAPP_ID"
                }],
              "messages": [{
                  "from": "PHONE_NUMBER",
                  "id": "wamid.ID", 
                  "timestamp": "TIMESTAMP",
                  "errors": [ 
                    { 
                      "code": 131051, 
                      "details": "Message type is not currently supported",
                      "title": "Unsupported message type"
                    }],
                   "type": "unknown"
                   }]
            }
            "field": "messages"
        }],
    }]
}

Location Messages

See Location Messages.

The following is an example of a location message you received from a customer:

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [{
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [{
          "value": {
              "messaging_product": "whatsapp",
              "metadata": {
                  "display_phone_number": "PHONE_NUMBER",
                  "phone_number_id": "PHONE_NUMBER_ID"
              },
              "contacts": [{
                  "profile": {
                    "name": "NAME"
                  },
                  "wa_id": "WHATSAPP_ID"
                }],
              "messages": [{
                  "from": "PHONE_NUMBER",
                  "id": "wamid.ID",
                  "timestamp": "TIMESTAMP",
                 "location": {
                    "latitude": LOCATION_LATITUDE,
                    "longitude": LOCATION_LONGITUDE,
                    "name": LOCATION_NAME,
                    "address": LOCATION_ADDRESS,
                 }
                }]
          },
          "field": "messages"
        }]
    }]
}

Contacts Messages

See Contacts Messages.

The following is an example of a contact message you received from a customer:

Example Payload

{
  "object":"whatsapp_business_account",
  "entry":[{
    "id":"WHATSAPP_BUSINESS_ACCOUNT_ID",
    "changes":[{
      "value":{
        "messaging_product":"whatsapp",
        "metadata": {
          "display_phone_number":"PHONE_NUMBER",
          "phone_number_id":"PHONE_NUMBER_ID"
          },
        "contacts": [{
          "profile":{
            "name":"NAME"
            },
          "wa_id":"WHATSAPP_ID"
          }],
        "messages":[{
          "from":"PHONE_NUMBER",
          "id":"wamid.ID",
          "timestamp":"TIMESTAMP",
          "contacts":[{
            "addresses":[{
              "city":"CONTACT_CITY",
              "country":"CONTACT_COUNTRY",
              "country_code":"CONTACT_COUNTRY_CODE",
              "state":"CONTACT_STATE",
              "street":"CONTACT_STREET",
              "type":"HOME or WORK",
              "zip":"CONTACT_ZIP"
            }],
            "birthday":"CONTACT_BIRTHDAY",
            "emails":[{
              "email":"CONTACT_EMAIL",
              "type":"WORK or HOME"
              }],
            "name":{
              "formatted_name":"CONTACT_FORMATTED_NAME",
              "first_name":"CONTACT_FIRST_NAME",
              "last_name":"CONTACT_LAST_NAME",
              "middle_name":"CONTACT_MIDDLE_NAME",
              "suffix":"CONTACT_SUFFIX",
              "prefix":"CONTACT_PREFIX"
              },
            "org":{
              "company":"CONTACT_ORG_COMPANY",
              "department":"CONTACT_ORG_DEPARTMENT",
              "title":"CONTACT_ORG_TITLE"
              },
            "phones":[{
              "phone":"CONTACT_PHONE",
              "wa_id":"CONTACT_WA_ID",
              "type":"HOME or WORK>"
              }],
            "urls":[{
              "url":"CONTACT_URL",
              "type":"HOME or WORK"
              }]
            }]
          }]
        },
      "field":"messages"
    }]
  }]
}

Received Callback from a Quick Reply Button

See Interactive Messages.

When your customer clicks on a quick reply button in an interactive message template, a response is sent. Below is an example of the callback format.

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [{
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [{
          "value": {
              "messaging_product": "whatsapp",
              "metadata": {
                  "display_phone_number": PHONE_NUMBER,
                  "phone_number_id": PHONE_NUMBER_ID
              },
              "contacts": [{
                  "profile": {
                    "name": "NAME"
                  },
                  "wa_id": "WHATSAPP_ID"
                }],
              "messages": [{
                  "context": {
                    "from": PHONE_NUMBER,
                    "id": "wamid.ID"
                  },
                  "from": "16315551234",
                  "id": "wamid.ID",
                  "timestamp": TIMESTAMP,
                  "type": "button",
                  "button": {
                    "text": "No",
                    "payload": "No-Button-Payload"
                  }
                }]
          },
          "field": "messages"
        }]
    }]
}

Received Answer From List Message

See Interactive Messages.

The following webhook notification is received when a user clicks on an item from a list message you sent:

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [
        {
          "value": {
              "messaging_product": "whatsapp",
              "metadata": {
                   "display_phone_number": "PHONE_NUMBER",
                   "phone_number_id": "PHONE_NUMBER_ID",
              },
              "contacts": [
                {
                  "profile": {
                    "name": "NAME"
                  },
                  "wa_id": "PHONE_NUMBER_ID"
                }
              ],
              "messages": [
                {
                  "from": PHONE_NUMBER_ID,
                  "id": "wamid.ID",
                  "timestamp": TIMESTAMP,
                  "interactive": {
                    "list_reply": {
                      "id": "list_reply_id",
                      "title": "list_reply_title",
                      "description": "list_reply_description"
                    },
                    "type": "list_reply"
                  },
                  "type": "interactive"
                }
              ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

Received Answer to Reply Button

See Interactive Messages.

The following webhook notification is received when a user clicks on a reply button you sent:

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [
        {
          "value": {
              "messaging_product": "whatsapp",
              "metadata": {
                   "display_phone_number": "PHONE_NUMBER",
                   "phone_number_id": PHONE_NUMBER_ID,
              },
              "contacts": [
                {
                  "profile": {
                    "name": "NAME"
                  },
                  "wa_id": "PHONE_NUMBER_ID"
                }
              ],
              "messages": [
                {
                  "from": PHONE_NUMBER_ID,
                  "id": "wamid.ID",
                  "timestamp": TIMESTAMP,
                  "interactive": {
                    "button_reply": {
                      "id": "unique-button-identifier-here",
                      "title": "button-text",
                    },
                    "type": "button_reply"
                  },
                  "type": "interactive"
                }
              ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

Received Message Triggered by Click to WhatsApp Ads

You get the following webhook when a conversation is started after a user clicks an ad with a Click to WhatsApp’s call-to-action:

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "ID",
      "changes": [
        {
          "value": {
            "messaging_product": "whatsapp",
            "metadata": {
              "display_phone_number": "PHONE_NUMBER",
              "phone_number_id": "PHONE_NUMBER_ID"
            },
            "contacts": [
              {
                "profile": {
                  "name": "NAME"
                },
                "wa_id": "ID"
              }
            ],
            "messages": [
              {
                "referral": {
                  "source_url": "AD_OR_POST_FB_URL",
                  "source_id": "ADID",
                  "source_type": "ad or post",
                  "headline": "AD_TITLE",
                  "body": "AD_DESCRIPTION",
                  "media_type": "image or video",
                  "image_url": "RAW_IMAGE_URL",
                  "video_url": "RAW_VIDEO_URL",
                  "thumbnail_url": "RAW_THUMBNAIL_URL",
                  "ctwa_clid": "CTWA_CLID"
                },
                "from": "SENDER_PHONE_NUMBERID",
                "id": "wamid.ID",
                "timestamp": "TIMESTAMP",
                "type": "text",
                "text": {
                  "body": "BODY"
                }
              }
            ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

Flow completed

When the user completes the flow, a message is sent to WhatsApp chat. You will receive that message through a webhook which you normally use to process chat messages from the user.

Example Payload

{
  "messages": [{
    "context": {
      "from": "16315558151",
      "id": "gBGGEiRVVgBPAgm7FUgc73noXjo"
    },
    "from": "<USER_ACCOUNT_NUMBER>",
    "id": "<MESSAGE_ID>",
    "type": "interactive",
    "interactive": {
      "type": "nfm_reply",
      "nfm_reply": {
        "name": "flow",
        "response_json": {
            "flow_token": "<FLOW_TOKEN>", 
            "optional_param1": "<value1>",
            "optional_param2": "<value2>"
        }
      }
    },
    "timestamp": "<MESSAGE_SEND_TIMESTAMP>"
  }]
}

Request_message

See Conversational Components.

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "<WHATSAPP_BUSINESS_ACCOUNT_ID>",
      "changes": [
        {
          "value": {
            "messaging_product": "whatsapp",
            "metadata": {
              "display_phone_number": "<BUSINESS_DISPLAY_PHONE_NUMBER>",
              "phone_number_id": "<BUSINESS_PHONE_NUMBER_ID>"
            },
            "contacts": [
              {
                "profile": {
                  "name": "<WHATSAPP_USER_NAME>"
                },
                "wa_id": "<WHATSAPP_USER_ID>"
              }
            ],
            "messages": [
              {
                "from": "<WHATSAPP_USER_PHONE_NUMBER>",
                "id": "<WHATSAPP_MESSAGE_ID>",
                "timestamp": "<TIMESTAMP>",
                "type": "request_welcome"  // Indicates first time message from WhatsApp user
              }
            ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

Product Inquiry Messages

A Product Inquiry Message is received when a customer asks for more information about a product. These can happen when:

• a customer replies to Single or Multi-Product Messages, or

• a customer accesses a business's catalog via another entry point, navigates to a Product Details page, and clicks Message Business about this Product.

A webhooks notification for a Product Inquiry Message looks like this:

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "ID",
      "changes": [
        {
          "value": {
              "messaging_product": "whatsapp",
              "metadata": {
                   "display_phone_number": "PHONE_NUMBER",
                   "phone_number_id": "PHONE_NUMBER_ID",
              },
              "contacts": [
                {
                  "profile": {
                    "name": "NAME"
                  },
                  "wa_id": "PHONE_NUMBER_ID"
                }
              ],
              "messages": [
                {
                  "from": "PHONE_NUMBER",
                  "id": "wamid.ID",
                  "text": {
                    "body": "MESSAGE_TEXT"
                  },
                  "context": {
                    "from": "PHONE_NUMBER",
                    "id": "wamid.ID",
                    "referred_product": {
                      "catalog_id": "CATALOG_ID",
                      "product_retailer_id": "PRODUCT_ID"
                    }
                  },
                  "timestamp": "TIMESTAMP",
                  "type": "text"
                }
              ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

Order Messages

See Order Details Template Messages

A webhooks notification for when a customer places an order looks like this:

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "8856996819413533",
      "changes": [
        {
          "value": {
              "messaging_product": "whatsapp",
              "metadata": {
                   "display_phone_number": "16505553333",
                   "phone_number_id": "phone-number-id",
              },
              "contacts": [
                {
                  "profile": {
                    "name": "Kerry Fisher"
                  },
                  "wa_id": "16315551234"
                }
              ],
              "messages": [
                {
                  "from": "16315551234",
                  "id": "wamid.ABGGFlCGg0cvAgo6cHbBhfK5760V",
                  "order": {
                    "catalog_id": "the-catalog_id",
                    "product_items": [
                      {
                        "product_retailer_id":"the-product-SKU-identifier",
                        "quantity":"number-of-item",
                        "item_price":"unitary-price-of-item",
                        "currency":"price-currency"
                      },
                      ...
                    ],
                    "text":"text-message-sent-along-with-the-order"
                  },
                  "context": {
                    "from": "16315551234",
                    "id": "wamid.gBGGFlaCGg0xcvAdgmZ9plHrf2Mh-o"
                  },
                  "timestamp": "1603069091",
                  "type": "order"
                }
              ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

User Changed Number Notification

When a user changes their phone number on WhatsApp, you receive a system message notification:

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [{
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [{
          "value": {
              "messaging_product": "whatsapp",
              "metadata": {
                  "display_phone_number": PHONE_NUMBER,
                  "phone_number_id": PHONE_NUMBER_ID
              },
              "messages": [{
                  "from": PHONE_NUMBER,
                  "id": "wamid.ID",
                  "system": {
                    "body": "NAME changed from PHONE_NUMBER to PHONE_NUMBER",
                    "new_wa_id": NEW_PHONE_NUMBER,
                    "type": "user_changed_number"
                  },
                  "timestamp": TIMESTAMP,
                  "type": "system"
                }]
          },
          "field": "messages"
        }]
    }]
}

Template held for Pacing

Example Payload

Messages will have one of the following statuses which will be returned in each of the messages objects

• "message_status":"accepted" : means the message was sent to the intended recipient.

• "message_status":"held_for_quality_assessment": means the message send was delayed until quality can be validated and it will either be sent or dropped at this point.

      {
      "messaging_product": "whatsapp",
      "contacts": [
        {
          "input": "16505555555",
          "wa_id": "16505555555"
        }
      ],
      "messages": [
        {
          "id": "wamid.HBgLMTY1MDUwNzY1MjAVAgARGBI5QTNDQTVCM0Q0Q0Q2RTY3RTcA",
          "message_status": "Message has been held because quality assessment is pending",
          //"message_status": "accepted",
        }
      ]
    }

Message Status Updates

The Messaging webhook receives an event when the message is sent, delivered, and read.

The order of these events may not reflect the actual timing of the message status. View the timestamp to determine the timing, if necessary.

Status: Message Sent

The following notification is received when a business sends a message as part of a user-initiated conversation (if that conversation did not originate in a free entry point):

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [{
    "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
    "changes": [{
    "value": {
    "messaging_product": "whatsapp",
    "metadata": {
      "display_phone_number": "PHONE_NUMBER",
      "phone_number_id": "PHONE_NUMBER_ID"
      },
    "statuses": [{
      "id": "wamid.ID",
      "status": "sent",
      "timestamp": TIMESTAMP,
      "recipient_id": PHONE_NUMBER,
      "conversation": {
        "id": "CONVERSATION_ID",
        "expiration_timestamp": TIMESTAMP,
        "origin": {
          "type": "referral_conversion"
          }
      },
      "pricing": {
        "billable": false,
        "pricing_model": "CBP",
        "category": "referral_conversion"
        }
     }]
    },
    "field": "messages"
   }]
 }]
}

The following notification is received when a business sends a message in reply to a user-initiated conversation originating from free entry points:

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [{
    "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
    "changes": [{
    "value": {
    "messaging_product": "whatsapp",
    "metadata": {
      "display_phone_number": "PHONE_NUMBER",
      "phone_number_id": "PHONE_NUMBER_ID"
      },
    "statuses": [{
      "id": "wamid.ID",
      "recipient_id": "PHONE_NUMBER",
      "status": "sent",
      "timestamp": "TIMESTAMP",
      "conversation": {
        "id": "CONVERSATION_ID",
        "expiration_timestamp": TIMESTAMP,
        "origin": {
          "type": "business_initated"
          }
        },
      "pricing": {
        "pricing_model": "CBP",
        "billable": true,
        "category": "business_initated"
        }
      }] 
    },
    "field": "messages"
    }]
 }]
}

The following notification is received when a business sends a message as part of a business-initiated conversation:

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [
        {
          "value": {
            "messaging_product": "whatsapp",
            "metadata": {
              "display_phone_number": "BUSINESS_DISPLAY_PHONE_NUMBER",
              "phone_number_id": "BUSINESS_PHONE_NUMBER_ID"
            },
            "statuses": [
              {
                "id": "WHATSAPP_MESSAGE_ID",
                "status": "sent",
                "timestamp": "TIMESTAMP",
                "recipient_id": "CUSTOMER_PHONE_NUMBER",
                "conversation": {
                  "id": "CONVERSATION_ID",
                  "expiration_timestamp": "CONVERSATION_EXPIRATION_TIMESTAMP",
                  "origin": {
                    "type": "user_initiated"
                  }
                },
                "pricing": {
                  "billable": true,
                  "pricing_model": "CBP",
                  "category": "service"
                }
              }
            ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

Status: Message Delivered

The following notification is received when a business’ message is delivered and that message is part of a user-initiated conversation (if that conversation did not originate in a free entry point):

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [{
    "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
    "changes": [{
    "value": {
    "messaging_product": "whatsapp",
    "metadata": {
      "display_phone_number": "PHONE_NUMBER",
      "phone_number_id": "PHONE_NUMBER_ID"
      },
    "statuses": [{
      "id": "wamid.ID",
      "recipient_id": "PHONE_NUMBER",
      "status": "delivered",
      "timestamp": "TIMESTAMP",
      "conversation": {
        "id": "CONVERSATION_ID",
        "expiration_timestamp": TIMESTAMP,
        "origin": {
          "type": "user_initiated"
         }
        },
      "pricing": {
        "pricing_model": "CBP",
        "billable": true,
        "category": "service"
        }
      }]
     },
    "field": "messages"
  }]
 }]

The following notification is received when a business’ message is delivered and that message is part of a business-initiated conversation:

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [{
    "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
    "changes": [{
    "value": {
    "messaging_product": "whatsapp",
    "metadata": {
      "display_phone_number": "PHONE_NUMBER",
      "phone_number_id": "PHONE_NUMBER_ID"
      },
    "statuses": [{
      "id": "wamid.ID",
      "recipient_id": "PHONE_NUMBER",
      "status": "delivered",
      "timestamp": "TIMESTAMP",
      "conversation": {
        "id": "CONVERSATION_ID",
        "expiration_timestamp": TIMESTAMP,
        "origin": {
          "type": "business_initiated"
        }
      },
      "pricing": {
        "pricing_model": "CBP",
        "billable": true,
        "category":"business-initiated"
      }
    }]
    },
    "field": "messages"
  }]
 }]
}

The following notification is received when a business’ message is delivered and that message is part of a user-initiated conversation originating from a free entry point:

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [{
    "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
    "changes": [{
    "value": {
    "messaging_product": "whatsapp",
    "metadata": {
      "display_phone_number": "PHONE_NUMBER",
      "phone_number_id": "PHONE_NUMBER_ID"
      },
    "statuses": [{
      "id": "wamid.ID",
      "status": "sent",
      "timestamp": "TIMESTAMP",
      "recipient_id": "PHONE_NUMBER",
      "conversation": {
        "id": "CONVERSATION_ID",
        "expiration_timestamp": TIMESTAMP,
        "origin" {
          "type": "referral_conversion"
          }
        },
      "pricing": {
        "billable": false,
        "pricing_model": "CBP",
        "category": "referral_conversion"
      }
    }]
    },
    "field": "messages"
  }]
 }]
}

Status: Message Read

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
      "changes": [
        {
          "value": {
            "messaging_product": "whatsapp",
            "metadata": {
              "display_phone_number": "BUSINESS_DISPLAY_PHONE_NUMBER",
              "phone_number_id": "BUSINESS_PHONE_NUMBER_ID"
            },
            "statuses": [
              {
                "id": "WHATSAPP_MESSAGE_ID",
                "status": "read",
                "timestamp": "TIMESTAMP",
                "recipient_id": "CUSTOMER_PHONE_NUMBER"
              }
            ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

Status: Message Deleted

Currently, the Cloud API does not support webhook status updates for deleted messages. If a user deletes a message, you will receive a webhook with an error code for an unsupported message type:

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [{
    "id": "WHATSAPP_BUSINESS_ACCOUNT_ID",
    "changes": [{
      "value": {
      "messaging_product": "whatsapp",
      "metadata": {
        "display_phone_number": PHONE_NUMBER,
        "phone_number_id": PHONE_NUMBER
      },
      "contacts": [{
        "profile": {
          "name": "NAME"
          },
        "wa_id": PHONE_NUMBER
        }],
    "messages": [{
      "from": PHONE_NUMBER,
      "id": "wamid.ID",
      "timestamp": TIMESTAMP,
      "errors": [{
        "code": 131051,
        "details": "Message type is not currently supported",
        "title": "Unsupported message type"
        }],
      "type": "unsupported"
      }]
    },
    "field": "messages"
    }]
  }]
}

Please note that there are other user behaviors that can trigger this same error message. See Error Messages.

Status: Message Failed

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "<WHATSAPP_BUSINESS_ACCOUNT_ID>",
      "changes": [
        {
          "value": {
            "messaging_product": "whatsapp",
            "metadata": {
              "display_phone_number": "15550783881",
              "phone_number_id": "106540352242922"
            },
            "statuses": [
              {
                "id": "wamid.HBgLMTIxMTU1NTc5NDcVAgARGBIyRkQxREUxRDJFQUJGMkQ3NDIA",
                "status": "failed",
                "timestamp": "1689380458",
                "recipient_id": "15551234567",
                "errors": [
                  {
                    "code": 131014,
                    "title": "Request for url https://URL.jpg failed with error: 404 (Not Found)"
                  }
                ]
              }
            ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}

Status: Message Undeliverable (Experiments)

See Experiments in Marketing Messages.

Example Payload

{
  "object": "whatsapp_business_account",
  "entry": [
    {
      "id": "102290129340398 ",
      "changes": [
        {
          "value": {
            "messaging_product": "whatsapp",
            "metadata": {
              "display_phone_number": "15550783881",
              "phone_number_id": "106540352242922"
            },
            "statuses": [
              {
                "id": "wamid.HBgLMTIxMTU1NTc5NDcVAgARGBIyRkQxREUxRDJFQUJGMkQ3NDIA",
                "status": "failed",
                "timestamp": "1689380458",
                "recipient_id": "15551234567",
                "errors": [
                  {
                    "code": 130472,
                    "title": "User's number is part of an experiment",
                    "message": "User's number is part of an experiment",
                    "error_data": {
                      "details": "Failed to send message because this user's phone number is part of an experiment"
                    },
                    "href": "https://developers.facebook.com/docs/whatsapp/cloud-api/support/error-codes/"
                  }
                ]
              }
            ]
          },
          "field": "messages"
        }
      ]
    }
  ]
}