Product Card Carousel Templates

Carousel Templates are only available while using Cloud API.

Product Card Carousel templates allow you to send a single text message (1), accompanied by a set of up to 10 carousel cards (2) in a horizontally scrollable view.

From January 2024, in addition to the mobile device experience, users can now view Carousel messages seamlessly on the WhatsApp Web Client.

SPM (View Button)

You can add the SPM button to your Product Card Carousel Template and users can tap it to see details about the product, and can add or remove the product from the WhatsApp shopping cart.

See more details in Single-Product Message Templates (View Button)

URL Buttons

Instead of View buttons you may wish to use URL buttons. When a WhatsApp user taps a URL button to buy a product, the URL is loaded in the device's default web browser, taking the user out of the WhatsApp client experience. This can be useful if, for example, you wish to load the product in your checkout page where users can add promo codes and find related products.

Carousel Cards

Carousel templates support up to 10 carousel cards. Cards must have a media header (image or video) and can optionally include body text and up to 2 quick reply buttons, phone number buttons, or URL buttons or SPM buttons (button types can be mixed).

The media header format and buttons must be the same across all cards that make up a carousel template. Media assets will be cropped to a wide ratio based on the customer's device.

Catalogs

To use product card carousel templates, you must have an ecommerce product catalog, with inventory, connected to your WhatsApp Business Account.

Webhooks

If you send a carousel template composed of product cards that use a View button, when a customer adds one or more products to their cart and submits an order, you will receive a webhook that describes the order.

With URL button flows, since order placement happens outside of the WhatsApp, webhooks describing the order are not triggered.

Template Creation

Use the create template endpoint to create Product Card Carousel Template.

POST https://waba-v2.360dialog.io/v1/configs/templates

Headers

Name

Type

Description

D360-API-KEY

string

Post Body

It is only necessary to define two product cards upon template creation. An approved template with two product cards can be used to send up to 10 cards in a template message.

{
  "name": "<TEMPLATE_NAME>",
  "language": "<TEMPLATE_LANGUAGE>",
  "category": "marketing",
  "components": [
    {
      "type": "body",
      "text": "<MESSAGE_BODY_TEXT>",
      "example": {
        "body_text": [
          [
            "<MESSAGE_BODY_TEXT_VARIABLE_EXAMPLE>",
            "<MESSAGE_BODY_TEXT_VARIABLE_EXAMPLE>"
          ]
        ]
      }
    },
    {
      "type": "carousel",
      "cards": [

        /* First product card */
        {
          "components": [
            {
              "type": "header",
              "format": "product"
            },

            /* Supports 1 button only, can be either an SPM button or URL button */
            {
              "type": "buttons",
              "buttons": [

                /* SPM button */
                {
                  "type": "spm",
                  "text": "View"
                }

                /* URL button */
                {
                  "type": "url",
                  "text": "<URL_BUTTON_LABEL_TEXT>",
                  "url": "<URL_BUTTON_URL>",
                  "example": [
                    "<URL_BUTTON_URL_VARIABLE_EXAMPLE>"
                  ]
                }

              ]
            }
          ]
        },
     
        /* Second product card would follow, using same structure as
           first card. It is only necessary to define two cards. */

      ]
    }
  ]
}

Properties

Placeholder

Description

Example Value

<MESSAGE_BODY_TEXT>

String

Required.

Message bubble text string. Supports variables.

Maximum 1024 characters.

Summer is here, and we've got the freshest produce around! Use code {{1}} to get {{2}} off your next order.

<MESSAGE_BODY_TEXT_VARIABLE_EXAMPLE>

String

Required if the message body text string uses variables.

Message body text example variable string(s).

Number of strings must match the number of variable placeholders in the message body text string.

If message body text uses a single variable, body_text value can be a string, otherwise it must be an array containing an array of strings.

"15OFF","15%"

<TEMPLATE_LANGUAGE>

Enum

Required.

en_US

<TEMPLATE_NAME>

String

Required.

Template name.

Maximum 512 characters.

summer_carousel_promo_2023

<URL_BUTTON_LABEL_TEXT>

String

Required if using a URL button.

25 characters maximum.

Buy now

<URL_BUTTON_URL>

String

Required if using a URL button.

Supports 1 variable, appended to the end of the URL string.

Maximum 2000 characters.

https://www.luckyshrub.com/shop?promo={{1}}

<URL_BUTTON_VAR_EXAMPLE>

String

Required if using a URL button.

URL of website. Supports 1 variable.

Maximum 2000 characters.

https://www.luckyshrub.com/shop?promo=summer_lemons_2023

Example Request

{
    "name": "template_name",
    "language": "en",
    "category": "MARKETING",
    "components": [{
            "type": "BODY",
            "text": "Rare succulents for sale! {{1}}, add these unique plants to your collection.",
            "example": {
                "body_text": [
                    [
                        "Pablo"
                    ]
                ]
            }
        }, {
            "type": "CAROUSEL",
            "cards": [

                {
                    "components": [{
                            "type": "HEADER",
                            "format": "PRODUCT"
                        },

                        {
                            "type": "buttons",
                            "buttons": [

                                {
                                    "type": "spm",
                                    "text": "View"
                                }

                            ]
                        }
                    ]
                },
                {
                    "components": [{
                            "type": "HEADER",
                            "format": "PRODUCT"
                        },

                        {
                            "type": "buttons",
                            "buttons": [

                                {
                                    "type": "spm",
                                    "text": "View"
                                }

                            ]
                        }
                    ]
                },
                {
                    "components": [{
                            "type": "HEADER",
                            "format": "PRODUCT"
                        },

                        {
                            "type": "buttons",
                            "buttons": [

                                {
                                    "type": "spm",
                                    "text": "View"
                                }

                            ]
                        }
                    ]
                }


            ]
        }
    ]
}

Example Response

{
    "category": "MARKETING",
    "components": [
    //Array of Components
    ],
    "external_id": "11987839xxxxxxxx",
    "id": "dDJN6HNxxxxxxxxxxxxxWT",
    "language": "en",
    "name": "template_name",
    "namespace": "ed620b19_xxxx_xxxx_xxxx_670f20036e2b",
    "rejected_reason": null,
    "status": "submitted"
}

Sending Carousel Templates

POST https://waba-v2.360dialog.io/messages

Once your carousel template is approved, you can use the Cloud API to send it in a Product Card Carousel Template Message.

It is only possible to send Templates with an Active status. A message template's status can change automatically from Active to Paused or Disabled based on feedback from customers. For this reason, we recommend that you monitor status changes to take appropriate actions whenever a message template that you rely upon becomes, or is in danger of becoming, paused or disabled.

Request Body

Name

Type

Description

messaging_product

string

Required only for Cloud API. Messaging service used for the request. Use "whatsapp".

recipient_type

string

individual

string

Recipient phone number

type

string

template

name

string

Template name

language

string

Template language

code

string

Language code

components

Your template components array

Required.

Assemble your payload similar to the structure of the template you created.

Example with URL buttons

{
  "messaging_product": "whatsapp",
  "recipient_type": "individual",
  "to": "some.phone.number",
  "type": "template",
  "template": {
    "name": "summer_carousel_2024",
    "language": {
      "code": "en_US"
    },
    "components": [
      {
        "type": "BODY",
        "parameters": [
          {
            "type": "TEXT",
            "text": "20OFF"
          },
          {
            "type": "TEXT",
            "text": "20%"
          }
        ]
      },
      {
        "type": "CAROUSEL",
        "cards": [
          {
            "card_index": 0,
            "components": [
              {
                "type": "HEADER",
                "parameters": [
                  {
                    "type": "IMAGE",
                    "image": {
                      "link": "https://www.gstatic.com/webp/gallery/1.jpg"
                    }
                  }
                ]
              },
              {
                "type": "BODY",
                "parameters": [
                  {
                    "type": "TEXT",
                    "text": "10OFF"
                  },
                  {
                    "type": "TEXT",
                    "text": "10%"
                  }
                ]
              },
              {
                "type": "BUTTON",
                "sub_type": "QUICK_REPLY",
                "index": "0",
                "parameters": [
                  {
                    "type": "PAYLOAD",
                    "payload": "59NqSd"
                  }
                ]
              },
              {
                "type": "button",
                "sub_type": "URL",
                "index": "1",
                "parameters": [
                  {
                    "type": "payload",
                    "payload": "last_chance_2023"
                  }
                ]
              }
            ]
          },
          {
            "card_index": 1,
            "components": [
              {
                "type": "HEADER",
                "parameters": [
                  {
                    "type": "IMAGE",
                    "image": {
                      "link": "https://www.gstatic.com/webp/gallery/1.jpg"
                    }
                  }
                ]
              },
              {
                "type": "BODY",
                "parameters": [
                  {
                    "type": "TEXT",
                    "text": "30OFF"
                  },
                  {
                    "type": "TEXT",
                    "text": "30%"
                  }
                ]
              },
              {
                "type": "BUTTON",
                "sub_type": "QUICK_REPLY",
                "index": "0",
                "parameters": [
                  {
                    "type": "PAYLOAD",
                    "payload": "7C4xhY"
                  }
                ]
              },
              {
                "type": "BUTTON",
                "sub_type": "URL",
                "index": "1",
                "parameters": [
                  {
                    "type": "payload",
                    "payload": "summer_blues_2023"
                  }
                ]
              }
            ]
          }
        ]
      }
    ]
  }
}

Example with SPM View Button

{
  "messaging_product": "whatsapp",
  "recipient_type": "individual",
  "to": "some.phone.number",
  "type": "template",
  "template": {
    "name": "carousel_template_product_cards_v1",
    "language": "en_US",
    "category": "marketing",
    "components": [
      {
        "type": "body",
        "text": "Rare succulents for sale! {{1}}, add these unique plants to your collection. All three of these rare succulents are available for purchase on our website, and they come with a 100% satisfaction guarantee. Whether you're a seasoned succulent enthusiast or just starting your plant collection, these rare succulents are sure to impress. Shop now and add some unique and beautiful plants to your collection!",
        "example": {
          "body_text": "Pablo"
        }
      },
      {
        "type": "carousel",
        "cards": [
          {
            "components": [
              {
                "type": "header",
                "format": "product"
              },
              {
                "type": "buttons",
                "buttons": [
                  {
                    "type": "spm",
                    "text": "View"
                  }
                ]
              }
            ]
          },
          {
            "components": [
              {
                "type": "header",
                "format": "product"
              },
              {
                "type": "buttons",
                "buttons": [
                  {
                    "type": "spm",
                    "text": "View"
                  }
                ]
              }
            ]
          }
        ]
      }
    ]
  }
}

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