WhatsApp Business Accounts

This page describes the structure, limitations, and policy enforcement rules of WhatsApp Business Accounts (WABAs) on the WhatsApp Business Platform.

A WhatsApp Business account (also known as WABA) stores the phone numbers registered in the WhatsApp Business Platform.

WABA Types

There are two WABA types:

• WhatsApp Business app account: This account can be created directly in the Meta Business Suite, and allows connecting a phone number to both the WhatsApp Business app and the WhatsApp Business Platform using Coexistence. This type of account can only have one phone number, and cannot be migrated to another Meta business portfolio.

• WhatsApp Business Platform account: This account can be created through a BSP like 360Dialog, and is used exclusively for the WhatsApp Business Platform. This type of account can have many phone numbers and can be migrated to another Meta business portfolio.

Access WABAs

WhatsApp Accounts can be viewed in Meta Business Manager > WhatsApp Accounts.

Click WhatsApp Manager to access the WABA Settings.

A 360dialog WABA as viewed in WhatsApp Accounts.

Limitations

• A WhatsApp Business Account (WABA) can have a maximum of 250 message templates.

• Meta Business Accounts are initially limited to 2 registered business phone numbers, but this limit can be increased to up to 20. See Registered Number Limits.

• Meta Business Accounts are initially limited to 20 WABAs.

• A WABA must belong to only one Business Manager. You cannot have two or more Business Managers owning one WABA.

• A WABA’s time zone and currency cannot be edited once a line of credit has been attached to it. You cannot migrate a WABA from one business to another.

Message Limits

Phone number Messaging limits are calculated and set at the business portfolio level and are shared by all business phone numbers within a portfolio. Read more about message limits.

WABA ID

Each WABA has a unique WhatsApp Business Account ID (or WABA ID). The WABA ID is shown in the WhatsApp Accounts page under the WABA Name.

Create a WABA

The only method to create a WABA with 360dialog is by using the Embedded Signup flow. This is required to access 360dialog's Credit Line.