WhatsApp Business Platform
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WhatsApp offers the following products:
WhatsApp Customer App
WhatsApp Business App
WhatsApp Business Platform
360Dialog offer Products and Services for the WhatsApp Business Platform. Unlike the consumer app and small business app, the business platform is not an app, but a programming language interface that allows you to connect at scale.
To get started with the WhatsApp Business Platform, you need the following:
To start using the WhatsApp Business API, you will need the following:
A valid phone number - The number must be able to receive an International Phone Call or SMS during the registration process. - You must own the phone number
A callback server (typically provided by your Software Partner)
We do not provide or lease phone numbers for general use. Phone numbers are only provided for specific Enterprise use cases.
Your Business must not violate the WhatsApp Business Policy.
If you are discussing, offering, or completing sales of goods or services, including sending messages in connection with such offers or sales, you must also comply with the Commerce Policy.
You can use an existing Meta Business Manager Account OR you can create a new one during the Embedded Signup process. See WhatsApp Accounts structure.
How to migrate your number from WhatsApp App -> WhatsApp Business Platform?
Previously, numbers had to be deleted from any existing WhatsApp Account (consumer app or small business app).
Since February 2025 is possible to onboard numbers currently on use from the Business App to WhatsApp Business Platform. For more details, see our documentation:
Creating new WABA
