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  • WhatsApp Marketing
    • Best practices to maintain Account Health and prevent being blocked
    • Driving users to your WhatsApp account
      • WhatsApp Channels
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    • Linking a WABA to a Facebook Page /EN
      • Vinculando uma conta WABA à uma página do Facebook /PT
      • Cómo vincular un WABA a una página de Facebook /ES
    • Linking a WABA to Google Message Ads
    • Ads that Click to WhatsApp (CTWA) /EN
      • Anúncios de Clique para o WhatsApp (CTWA) /PT
        • Como usar o WhatsApp para marketing e vendas? /PT
      • Anuncios que Click to WhatsApp (CTWA) /ES
        • ¿Cómo usar WhatsApp para marketing y ventas? /ES
    • Conversions API (CAPI)
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  • waba basics
    • WhatsApp Business Platform
    • WhatsApp Accounts structure
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    • The Basics (Overview)
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      • Step to Step to move to Cloud API
        • [will be deprecated] WABA Integration (On-Premise)
    • Migrating Phone Numbers
      • Migrate number from Meta or alternate BSP to 360dialog Cloud API
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  • waba management
    • Creating new WABA
      • Using a new phone number
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    • Display Name Guidelines
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      • Upload, retrieve or delete media
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    • Payments (India Only)
      • Receive WhatsApp Payments via Payments Gateway
      • Receive WhatsApp Payments via Payment Links
      • Order Details Template Message
    • Payments (Singapore only)
      • Receive WhatsApp Payments via Stripe
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On this page
  • WhatsApp Ecosystem
  • Prerequisites
  • Phone Number
  • WhatsApp Business Compliance
  • Meta Business Manager Account
  • Official Meta Documentation

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  1. waba basics

WhatsApp Business Platform

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Last updated 2 months ago

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WhatsApp Ecosystem

WhatsApp offers the following products:

  • WhatsApp Customer App

  • WhatsApp Business App

  • WhatsApp Business Platform

360Dialog offer Products and Services for the WhatsApp Business Platform. Unlike the consumer app and small business app, the business platform is not an app, but a programming language interface that allows you to connect at scale.

Prerequisites

To get started with the WhatsApp Business Platform, you need the following:

Phone Number

To start using the WhatsApp Business API, you will need the following:

  • A valid phone number - The number must be able to receive an International Phone Call or SMS during the registration process. - You must own the phone number

  • A callback server (typically provided by your Software Partner)

We do not provide or lease phone numbers for general use. Phone numbers are only provided for specific Enterprise use cases.

WhatsApp Business Compliance

Your Business must not violate the WhatsApp Business Policy.

If you are discussing, offering, or completing sales of goods or services, including sending messages in connection with such offers or sales, you must also comply with the Commerce Policy.

Meta Business Manager Account

You can use an existing Meta Business Manager Account OR you can create a new one during the Embedded Signup process. See WhatsApp Accounts structure.

Official Meta Documentation

How to migrate your number from WhatsApp App -> WhatsApp Business Platform?

Previously, numbers had to be deleted from any existing WhatsApp Account (consumer app or small business app).

Since February 2025 is possible to onboard numbers currently on use from the Business App to WhatsApp Business Platform. For more details, see our documentation:

Creating new WABA

About the Platform - WhatsApp Business Platform - Documentation - Meta for DevelopersMeta for Developers
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