WhatsApp Business Platform

The document explains the WhatsApp Business Platform and the pre-requisites to get a WhatsApp Business Account.

WhatsApp Ecosystem

WhatsApp offers the following products:
  • WhatsApp Customer App
  • WhatsApp Business App
  • WhatsApp Business Platform
360dialog offer Products and Services for the WhatsApp Business Platform. Unlike the consumer app and small business app, the business platform is not an app, but a programming language interface that allows you to connect at scale.


To get started with the WhatsApp Business Platform, you need the following:

Phone Number

To start using the WhatsApp Business API, you will need the following:
  • A valid phone number - The number must be able to receive an International Phone Call or SMS during the registration process. - You must own the phone number
  • A referral link to a signup form (supplied by your Software Partner or 360dialog directly)
  • A callback server (typically provided by your Software Partner)
We do not provide or lease phone numbers for general use. Phone numbers are only provided for specific Enterprise Use-Cases.

Meta Business Manager Account

You can use an existing Meta Business Manager Account OR you can create a new one during the Embedded Signup process.
To find your Business ID, login to Meta Business Manager and navigate to Business Settings. The Business Manager ID is displayed under the business name.

WhatsApp Business Compliance

Your Business must not violate the WhatsApp Business Policy.
If you are discussing, offering, or completing sales of goods or services, including sending messages in connection with such offers or sales, you must also comply with the Commerce Policy.

Official Meta Documentation