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Template Message Management

This document explains how to use the 360dialog Template Manager for for WhatsApp Template Messaging.

Template Manager

The Template Manager supports both text and media templates and has the following functions:
  • Create and preview new template messages
  • Monitor current approval status of all your templates
  • Copy and Delete templates
  • Add different template Languages
  • Edit Templates

Access

Each WABA has it's own set of Message Templates. To access your Message Templates, find the WABA number you would like to add a Message Template to, and click Manage Templates

Overview

This is the Template Management home page where you can get an overview of all Templates under your number.
  • Delete Template
  • Replicate Template. Useful for creating variants of a similar template
  • Add different language to a template
  • Edit Templates

Template Verification Process

Template messages must be submitted to Meta for review before they are available to use. The status of this review can be seen by the color of the template language. Please review our tips on Template Messaging before submitting any templates for review.
Draft
Pending
Approved
Rejected
Templates with a gray background are in draft mode and have not been submitted for review by Meta yet.
Pending Templates have a yellow background. Facebook is verifying the template request. Please wait until more information is given by Facebook.
Your Template has been approved by Facebook and may be used to send Template Messages to your clients.
This Template has been rejected. Please review our Template Messaging docs for help with Template Message approval.

Create a template

To create a Message Template, click on the blue Add Template button in the home page.
When creating your template, you will need to include the following information:
  • Template Name
    • Name can only contain lowercase alphanumeric characters and underscores ( _ )
  • Template Category
  • Template Language
    • Language that the template is written in
  • Template Type
    • Standard (text only) or Media Template

Creating Standard (text only) Templates:

Standard Message Templates only have a BODY section. In order to add a variable, insert {{#}} at the given position, where # represents the variable index, which needs to start at {{1}}
Preview feature with variable insertion

Creating Media Templates

The Media Templates have more building blocks and features. It consists of the following building blocks:
Header
Body
Footer
Button
The Header is optional and serves as the title or header of your template. It supports the following:
  • Text
  • Image
  • Document
  • Video
The Body should contain the most important text of your template. Only text is supported.
The Footer only supports text and can be used to provide less relevant information in your template message.
The button adds interactivity to your templates. There are two main types.
  • Quick Reply Button
    • Used for getting quick answers from your client
    • Max 3 Quick Reply Buttons per Template
  • Call to Action Button
    • Used to send your client to a Website or call a Phone Number
    • Max one URL and Phone Number per Template
All Templates require a Body. Headers, Footers, and Buttons are optional.
Example Media Template with Image, Body, Call to Action Button and Placeholder Variables
Important: all media examples must be urls that point to a valid media file.
Visit our Template Messaging and Message Template API pages for more information about creating template messages and best practices.

Sample Templates

For all accounts, WhatsApp already registers a number of pre-approved sample templates. These templates can be used at any time and cannot be deleted.
Sample templates always have sample_ in the name.

Appeal Template Rejections

Rejected Template messages can be appealed via the Account Quality section in Meta Business Manager.

Template API Reference

post
https://waba.360dialog.io
/v1/configs/templates
Create Template
{
"name": "reprehenderit Lorem ad nulla",
"category": "RESERVATION_UPDATE",
"components": [
{
"type": "HEADER", "format":"IMAGE", "example":{
"header_handle":["https://url-to-media-file/media.file"]
}
"buttons": [
{
"type": "in qui magna",
"text": "in magna sint",
"URL": "minim reprehenderit"
},
{
"type": "irure non proident laboris amet",
"text": "adipisi"
},
{
"type": "dolore deserunt",
"text": "sit qui mollit proident",
"phone_number": "ipsum occaecat laboris reprehenderit"
},
{
"type": "Excepteur tempor nisi ad",
"text": "ad eiusmod exercitation id"
}
]
},
{
"type": "HEADER",
"text": "minim ullamco enim non ut",
"format": "DOCUMENT"
},
{
"type": "BODY",
"buttons": [
{
"type": "sed est in",
"text": "ex dolor Lorem",
"example": [
"dolor dolor"
],
"phone_number": "tempor sed irure laboris",
"URL": "anim"
}
],
"text": "adipisicing id non"
}
],
"language": "occaecat cillum aute"
}
The handle for examples must be a valid URL that points to a valid media file.