Why you should use 360dialog as Business Solution Provider (BSP)

360dialog is the largest WhatsApp Business API provider globally. We are the only BSP focused only in the WhatsApp Business API, which makes our solution easily adapted to any use cases and accessible to all types of companies.

What is a Business Solution Provider (BSP)?

The WhatsApp Business API is only available through Business Solution Providers. These BSPs can help you communicate with your customers on WhatsApp for the approved use cases of customer support and time-sensitive, personalized notifications.

360dialog for Clients

360dialog is the only WhatsApp BSP focusing on API-only. This makes 360dialog the ideal BSP for developer-centric businesses. As the 360dialog API looks exactly like the original WhatsApp Business API, developers can use the original specifications of the WhatsApp Business API and do not need any proprietary documentation.

We provide a robust hosting solution with a developer-friendly and lightweight messaging API at a competitive, scalable, and transparent flat-fee price.

All accounts have:

  • No markup on WhatsApp costs

  • No account activation costs

  • Unlimited volume of messages

  • All updates made by the Meta and WhatsApp teams are launched in 2 weeks in our API

  • 98%+ service level

  • Premium Package (with 99%+ service level and 24/7 support) available for upgrade

  • Integrations are also made very easy with our Headless Inbox integration tool

As an API-only company, we have a wide range of partners that are already integrated with our API and can offer extra services or functionalities such as automation, AI, or omnichannel inboxes.

See more details about our pricing here.

360dialog for Partners

We have a dedicated team to onboard and accompany our partners (also called ISVs). We also offer two specific products only for these Partners: the 360dialog Partner Hub and 360dialog Partner API. Since we are API-focused, our pricing and product structure is the best in the market for software companies wishing to offer WhatsApp services.

As the 360dialog API looks exactly like the original WhatsApp Business API, developers can use the original specifications of the WhatsApp Business API and do not need any proprietary documentation. We provide a robust hosting solution with a developer-friendly and lightweight messaging API at a competitive, scalable, and transparent flat-fee price.

Partners have special prices and conditions to onboard clients with 360dialog. If you wish to become a Partner, get in touch through our Contact page.

All Partner clients have access to:

  • No markup on WhatsApp costs

  • No account activation costs

  • Unlimited volume of messages

  • All updates made by the Meta and WhatsApp teams are launched in 2 weeks in our API

  • 98%+ service level

  • Premium Package (with 99%+ service level and 24/7 support) available for upgrade

Are 360dialog Partners also Meta ISVs?

Based on Meta’s definition “any ISVs that access an End Client’s messages after such End Client receives such messages (i.e., End Client, not its BSP, passes the messages to such third party business)” are not meant to be a “WhatsApp Client ISV”.

As a TPP (whether partner of 360dialog and/or partner of the Client) gets the messages forwarded only from the Client (and not from 360dialog) after the client has received them (implemented by our API Key system), our partners are not Client ISVs as defined by Meta.

As our partners do not act on behalf of 360dialog in relation to the use of the WhatsApp Business API, these partners are also not Company ISVs.

Why use the WhatsApp Business API?

Recommended for medium and large businesses, the WhatsApp Business API allows companies to communicate with their customers at scale.

The WhatsApp Business API client offers many of the features provided by the WhatsApp consumer and business applications. The difference is that this application can be deployed on a server, providing a local API that allows you to programmatically send and receive messages and integrate this workflow with your own systems (e.g., CRMs, contact center platforms, etc.).

WhatsApp is ranked as the most used mobile messenger app in the world, with more than 2 billion monthly active users globally. More than 100 billion messages are sent each day on WhatsApp, and of those, 100 million messages per day are being sent by businesses using the WhatsApp Business API.

Not only is WhatsApp steadily rising as the most common, comfortable messaging platform for clients and businesses; 85% of consumers agree to interact with a business via messaging apps builds solid, recurring relationships with a business.

The satisfaction and conversion rates of clients who communicate with businesses using WhatsApp are astonishingly high compared to those of more traditional means of communication (email, phone calls, etc.), and tenfold the regular conversion rates of e-commerce businesses.

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