Pricing

Costs associated with 360Dialog & WhatsApp for Business

Each WhatsApp Business channel requires an active subscription to operate. This guide outlines the pricing structures, management workflows, and billing cycles within the 360Dialog Hub.

Each WhatsApp Business channel generates two primary categories of costs:

1

360Dialog Monthly Subscription License Fee

Fixed costs for infrastructure, hosting, and platform access.

2

WhatsApp Messaging and Call Fees

Variable usage costs determined by Meta.

Optional add-ons such as 360Pilot may generate additional charges. These services are invoiced separately from standard license and messaging costs.

Monthly Subscription License Fee

		Monthly (EUR)	Monthly (USD)
Regular Channel Tier	Standard Subscription	49 EUR	59 USD
Premium Channel Tier	Enhanced Features and Support	99 EUR	119 USD
Higher Throughput	High-Volume Network Upgrade	249 EUR	299 USD

Subscriptions become billable from the moment a channel is activated on the 360Dialog platform. From that point, it remains active and billable until manually cancelled.

Subscriptions renew automatically on the 1st day of each month.

For more details, see Subscriptions

WhatsApp Messaging & Call Fees

Usage-based costs are dictated by official Meta Rate Cards. 360Dialog currently supports WhatsApp message pricing in EUR, USD, and INR.

🔗 Official Meta Rate Cards

Meta determines the official pricing for messaging and voice calls. Use the resources below to find specific rates for your region and category:

• Official Meta Messaging Rate Cards & Volume Tiers

• Official Meta Rate Card Updates

Billable Messaging (Templates)

Templates are the primary billable message type. Rates are determined by Meta based on:

• Category: Marketing, Utility, or Authentication.

• WABA Timezone: The region configured in the WhatsApp Business Account.

• Monthly Volume: Current volume tiers as defined by Meta.

Marketing Message Surcharge: Sending marketing content via the standard /messages endpoint instead of the official Marketing Messages API results in a 7% increase over Meta’s standard rates. Utilize the Marketing Messages API with fallback enabled to avoid this.

For more, see Free vs. Billed Messaging

WhatsApp Voice Call Pricing

Voice call pricing is defined by Meta and published in the official Volume-Based Pricing (VBP) Rate Cards for the WhatsApp Business Calling API.

• Meta Volume-Based Pricing (VBP) Rate Cards for Voice

Call pricing is determined by the call direction (inbound or outbound), the recipient country prefix code, and the total duration in minutes.