Pricing

Understand costs associated with WhatsApp for Business

Each WhatsApp for Business channel generates two types of costs:

1. Monthly License Fee

2. WhatsApp Messaging Fees

All costs are transparent and billed through the 360Dialog Hub.

Additional fees may apply for optional add-ons (e.g., 360Pilot). These items are invoiced separately from your regular licence and usage charges.

Monthly License Fee

Licence fees cover hosting, messaging throughput, and 24/7 customer support for one month.

A pro-rata invoice is payable once the integration onboarding is completed. The subscription renews automatically on the 1st of each month.

Plan	Description	Fee EUR/USD	Features
Regular Plan (Default)	Hosting fee per number	49	80 msg/sec, regular support.
Premium Plan	Hosting fee per number	99	80 msg/sec, enhanced SLAs, premium support.
Higher Throughput	Hosting fee per number	200 + Plan Fee	1000 msg/sec, premium support.

If a channel is inactive, please ensure the subscription is cancelled to avoid unwanted charges.

Upgrading to a higher plan takes effect immediately, and the pro-rated difference for the remaining days is charged.

Switching to a lower plan becomes effective from the next billing cycle.

WhatsApp Messaging Fees

Meta Rate Cards contain the official price-per-message for WhatsApp Business.

Messaging Rates are determined by:

• Template category

• Recipient country prefix code

• Monthly volume tier

Using the Cloud API /messages endpoint for marketing content results in a 7% price increase on Meta’s marketing messages rates. We highly recommend using the Marketing Messages API with fallback enabled to optimize your costs. Click here for the full integration guide.

Link	Rate Card Description
Meta USD Rate Card and Volume Tier	Official USD rates for template messages by country code
Meta EUR Rate Card and Volume Tier	Official EUR rates for template messages by country code
Meta INR Rate Card and Volume Tier	Official INR rates for template messages by country code

Meta updates rates quarterly — Jan 1, Apr 1, Jul 1, Oct 1.

Any questions regading the official Meta Rate Cards, please reach out to Support

WhatsApp Price Per Message Flow

Trigger	Description	View
Message Sent	Template message is delivered and charged as per Meta Rate Card	Client Hub > WhatsApp Business Account > Usage
Balance Deducted	WhatsApp messaging cost are automaticaly deducted from the prepaid balance in the Hub	Client Hub > Funds
Balance Top-Up	Manual or Auto-Renewal prepaid balance to allow messages to be sent	Client Hub > Funds Client Hub > Invoices
Month Closing Invoice (MCI)	Issued 1st of each month, shows total messaging cost, top-ups and any remaining balance carried into the following month	Client Hub > Invoices