Prices, Plans and Payments

Understand costs for WhatsApp Business as a 360Dialog Direct Client.

At 360Dialog, your WhatsApp Business costs are made up of:

1. Monthly License Fees – Fee per hosted number on the 360Dialog platform.

2. Per Message Fees – Per delivered template message charged at the official Meta Rates - never marked up by 360Dialog!

If your number is registered for additional 360Dialog products (e.g. Measurement), these will be billed separately.

360Dialog License Fee

Each WhatsApp Business Account (WABA) hosted on 360Dialog requires a monthly license. We offer two price tiers:

Plan	Fee (EUR/USD per month)	Notes
Regular	€25 / $25	Default for all new numbers
Premium	€49 / $49	Includes enhanced SLAs & support

Billing starts as soon as the number is onboarded, even if messaging capabilities are not yet active.

WhatsApp Per Message Fees

Some messages generate costs while others are free on the WhatsApp Business Platform

Billable Messages

Template messages are the only billable message type on the WhatsApp Business Platform. Each template is billed strictly at the rate published by Meta, with no markup added by 360Dialog

Template Categories & Billing

• Marketing – Always billable, unless sent during a Free Entry Point window.

• Utility – Free inside a Customer Service Window, billable outside.

• Authentication – Always billable, unless sent during a Free Entry Point window.

Billing always follows the category assigned by Meta. For more details, see the Template Message Management section.

Rate Cards

Meta's Rate Cards contain the official price-per-message rates for the WhatsApp Business Platform.

Messaging rates are determined by:

• Template category

• Recipient country prefix code

• Monthly volume tier

Always refer to the following official Rate Cards for the most accurate and up-to-date pricing:

Currency	Link
USD	​USD Rate Card​
EUR	EUR Rate Card
INR	​INR Rate Card

Meta may adjust rates in certain markets. Depending on your billing currency, rates may be subject to FX conversion.

Non-Billable Messages

Non-billable messages are free-form messages sent inside a Customer Service Window or during a Free Entry Point window.

Rules for Non-Billable Messages

• Only allowed inside an open Customer Service Window.

• Always free of charge when allowed.

• Blocked outside the Customer Service Window.

Examples of Non-Billable Messages:

• Text replies

• Images, videos, audio, voice notes

• Documents (PDF, Excel, Word, etc.)

• Location pins

• Contacts

• Interactive messages (buttons, lists, catalogs)

For more details, see the WABA Messaging section.

Billing always follows the category assigned by Meta during template approval. If you disagree with the assigned category, you can appeal in WhatsApp Business Manager.

Payment Methods & Fees

Payment Medthod	Direct Client	Fees
Credit/Debit Card	✅ Yes	4%

Payment Failures & Service Suspensions

To avoid service interruptions, it is essential to actively monitor chosen payment methods.

Ensure that:

• Sufficient funds are always available for upcoming invoices and usage costs.

• Credit/debit cards used for billing are valid and not approaching expiration.

• Any daily or monthly spending limits on cards do not block licence invoices or usage payments.

If payments fail, services may be suspended automatically until the outstanding balance is settled.

Blocking Outbound Messages

• Monthly Licence Invoice not paid upon receipt

• Credit Balance for messaging ≤ 0.00

Once payments have been received and applied, messaging & system services resume automatically—no further action is required.