How much does it cost to have a WhatsApp Business API account with 360dialog?
Learn about the 360dialog pricing
360dialog only charges for the monthly license fee per hosted number. All customers also need to pay specific Facebook fees that are transferred through 360dialog,
360dialog does not charge any mark-up for Facebook fees. Customers and Partners are only billed for the amount that needs to be paid directly to Facebook.

Understanding 360dialog's fixed monthly fee

Our pricing is based on the monthly license fee per hosted number. Incoming & outgoing WhatsApp Session Messages are always free and unlimited - we never charge any extra cost per session message.
The license fee can vary according to the available bandwidth, since we have higher tier options for customers that exchange more than 10 messages per second, and to partner deal size.
If your account will need to process more than 10 messages per second, please reach out to our support team.
We never charge any extra cost per Outgoing Template Messages, the WhatsApp fees are only passed through.

Facebook Current Pricing (until January 31st 2022)

Template messages (business-initiated) sent through your WhatsApp Business Account are charged according to a tiered pricing model.
If your customer initiates messaging with you, WhatsApp will not charge you for any messages (including Templated Messages) that you send to that customer for up to 24 hours following the last message that that customer sends to you ("Customer Care Window").
Any additional message you send to that customer beyond the Customer Care Window must be a Templated Message and will have the costs outlined here.

New Facebook Pricing (starting February 1st 2022): Conversation-based Pricing

You used to pay for each template message sent: now you will only pay for the conversation and can send as many messages as you want in a 24 hour session, even if the customer doesn't respond.
In the Conversation-Based Pricing, WhatsApp Business API conversations fall into two categories that are priced differently:
  • User-initiated, like customer care and general support inquiries
  • Business-initiated, like post purchase notifications
All conversations are measured in 24-hour increments, or "sessions", that start whenever the first message is delivered by a business. The first message can be initiated by the business (business-initiated) or a business reply within 24 hours of a user message (user-initiated). A user is defined as the person or entity with whom the business is messaging.
Last modified 13d ago