Business Approval

What are the requirements for a business to be approved for WhatsApp?

Compliance with WhatsApp policies and use cases that respect WhatsApp guidelines. WhatsApp requires compliance with

What are possible reasons why my business might not get pre-approval?

a) You offer or sell

  • Illegal, prescription or recreation drugs, including marijuana

  • Tobacco products and related paraphernalia

  • Unsafe supplements

  • Weapons, ammunition or explosives

  • Animals

  • Adult items or services

  • Alcohol

  • Adult health items

  • Real money gambling services

  • Goods, items, or posts that we determine may be or are fraudulent, misleading, deceptive or offensive

  • Items or products with overtly sexualized positioning

  • Products or items that facilitate or encourage unauthorized access to digital media which do not comply with Facebook's policies.

b) Your audience might be younger than 16.

c) You request a phone number for countries or regions where WhatsApp/Facebook do not operate, such as the Crimea region.

Phone numbers

Can I migrate from another Business Solution Provider?

A phone number already being used with the WhatsApp Business API cannot be migrated. You will have to pick a different phone number.

In the documentation it sounds like "migration" would be possible. What is meant by that? It's possible to backup the configuration of a server and to restore it to another server, for example when the installation has to move to another (more powerful) machine (in another network) (in another VM).

Can I upgrade from a mobile WhatsApp consumer number or a mobile/landline WhatsApp for Business client number?

Yes, sure! Just read our Blog-article.

Technically we can set up existing numbers if they are linked to the WhatsApp for Business client (or with some more effort numbers linked to a regular WhatsApp consumer client), BUT we cannot migrate numbers that have been set up by another Business Solution Provider. This is not possible from a technical perspective.

What are possible reasons for a number registration to fail?

a) A client is installed (WhatsApp consumer client or WhatsApp for Business client)

b) WhatsApp for Business profile is still linked to the WhatsApp for Business client. Make sure that your profile gets deleted first which might require that you reinstall an already uninstalled WhatsApp for Business client before you can delete the profile.

Can I change my phone number?

This can be achieved by setting up a new phone number, and by phasing out the old phone number. New phone numbers will start again at the lowest quality tier and will be automatically upgraded to higher tiers as more messages with a high quality are sent.

How can I tell the difference between a WhatsApp for Business client and a WhatsApp for Business API-setup?

WhatsApp doesn't have many differentiators to distinguish a WhatsApp Business API-integration from a WhatsApp for Business client. It's difficult to impossible for a user to find out that the integration is with the WhatsApp Business API. The only visual way is the green badge for an Official Business Account.


Where can I obtain user opt-in for WhatsApp?

  • During the online transaction process

  • While setting up user profile and preferences

  • Via email, SMS, or within mobile app

  • Via phone interactive voice response (IVR)

What's required to get the opt-in?

In short:

  • User action, such as entering a phone number, checking an "I agree"-box

  • Explicit language containing "I agree to receive [noun], [logo and name], on [number]

  • Visual indication next to the WhatsApp name and log, such as a checkbox

Check out the WhatsApp guidelines and consider the WhatsApp branding guideline.

Hosting & Deployment

The WhatsApp stack consists of

  • a message gateway which represents the encrypted endpoint (aka WACORE),

  • an API-gateway that is used to configure settings and to send and receive messages and (aka WAWEB)

  • a database to store messages and files.

Default deployment will happen to Google's Cloud Platform hosting centre in Frankfurt, Germany.

Please ask support@360dialog.com for more deployment options and locations.


Can I access the profile picture (=avatar) of the WhatsApp user?

No, there is no such feature.

Can I use location sharing?

WhatsApp for Business API supports location sharing, but real-time location sharing is currently unsupported and will result in “Message type is unsupported”.