Insights & Billing

Learn about our Pre-Payment feature for Conversations.

What are conversations?

Every 24-hour conversation is charged by Meta. You can find more information about 360dialog charges here and more about conversations here.
Conversation-based pricing is changing starting June 1, 2023. Please see Meta's Official Pricing Change Documentation to see details about it.
We are gradually updating our documentation and will share more details soon

Usage and estimation

You can see the number of conversations a phone number has used v time.
You can estimate costs for the future through the Approximate charges graph.


The Balance feature is only enabled for Direct Billing Customers.
In Prepaid settings information, you can see your Pre-Payment balance.

Add funds

Whenever needed, you can add funds to your balance directly in the Hub.
First select the phone number which you want to add funds to. On the same page, you can select if these funds will be one-time only or you can set up auto-renewal settings, so you don't need to worry about your balance in the future.
Funding Delay Adding funds can take up to 30 minutes so we recommend that you enable Auto-renewal and set up the threshold that triggers an auto top-up.
The second step is to estimate the balance needed, based on your conversation consumption. The transaction fees will also be calculated in this step.
On the last page, you check your settings and selected values and confirm the transaction.

Auto-renewal of funds

You can turn on auto-renewal to increase your funds automatically if your account balance goes below a set amount.
You can set the auto-renewal threshold and the auto-renewal amount directly in the Insights & Billing page.
You can also turn the auto-renewal on or off.

Costs estimation

Based on your planned usage we can estimate the total costs of your conversations per billing period.
However, WhatsApp pricing varies by country and therefore the costs per message can only be estimated.
For more information please check WhatsApp's pricing.

How to add the Tax ID

To add funds to your account, you must enter your company’s Tax ID (also referred to as VAT ID in EU). You can add your Tax ID by following the steps below:
  1. 1.
    Log into your 360 Client Hub Account
  2. 2.
    Click on the avatar profile in the menu bar on the left
  3. 3.
    Click on Billing Options
  4. 4.
    Under Billing Information, click on “Update Information”
  5. 5.
    Add the Tax ID information of the company connected to the payment of the WhatsApp Business API account.


How much of the balance is assigned for each phone number?

Balance breakdown is the visual representation of the respective amount of balance you can count on for each of the phone numbers which you prepay conversations for.
It is presented as a list containing all the phone numbers and also as a graph.

How have my conversations been developing throughout the year and what usually is their cost?

You can follow up on the development of conversations every month on the Monthly usage space.
Conversations in the graph can be separated by Free, Paid, and All and if you’d rather you can also filter them by phone number and study particularities one specific phone number conversations can possibly have over another.
This analysis might help you understand better your clients talking preferences according to the different periods of the year like near festivities or during economic hard times, for example.
Through this same reasoning, Monthly usage space will also calculate approximate charges that conversations will cost every month.

Is there a faster and easier way to manage these financial data on a daily basis?

Yes, there is! At the end of the page, you will see a space where you can Manage conversations and finances regarding the prepaid method of your phone numbers, each on a line and there you can also edit info and even add more funds!

What happens when my balance ends? Will I lose conversations?

When the balance is 0.00 or below, you will no longer be able to send messages within a paid conversation. You will be able to receive incoming messages.
When the balance is 0.00 or below, you will receive the following error message via the API:
The message could not be sent. You do not have enough funds on your conversation prepaid balance to engage in any paid conversation. Please proceed to -> “Insights & Billing” in order to top up your balance and optionally enable auto-renewal, which will prevent you from running out of funds in the future.