WABA account: Classic Signup (will be deprecated)

Classic Signup is the old way of registering a WhatsApp Business API account. For new clients, Embedded Signup is recommended.
Deprecation date for Classic Signup will be announced soon.

Classic Signup Account Creation Process


To get a WhatsApp Business Account, you will need the following: - a valid Facebook Business Manager ID (see here how to find it) - a valid phone number - a signup form link (which will be supplied by a Solution Partner or 360dialog)

Complete the Applicant Form

Fill out the WhatsApp Business Account application form with:
  • Your email address (which can't be connected to an active 360dialog account);
  • Your name
  • Your Company name
  • Your Facebook Business Manager ID
  • Phone Number that will be used in the WhatsApp account
  • Your Timezone
The form is available in the following languages. To change it, please use the bottom right menu.
After clicking the Accept Terms button, you will be able to move forward with the registration.

Access the 360 Client Hub

You will receive an email invite to log into our 360 Client Hub so you can track your setup progress and follow the next steps.
If you did not receive your email invite you can reset your password and log into the 360 Client Hub here.

Approve the Messaging On Behalf request

The next step is accepting the "Messaging On Behalf" request in your Facebook Business Manager.
  1. 1.
    Click on the link in your email or log in to the Facebook Business Manager.
  2. 2.
    Within the Facebook Business Manager, click Business settings.
  3. 3.
    Click Requests.
  4. 4.
    Under Received, find our request and click Approve.
Visit the Facebook support pages for more info on how to approve the Messaging On Behalf request.

Number Registration

If your phone number is already registered in a WhatsApp Business App or WhatsApp App account, this is when you should delete the account. Please follow these exact steps to delete it, otherwise the registration will fail.
Now, you will see the Channel status in the Hub as REGISTRATION_READY. You can then trigger the 6-digit verification PIN code via voice (Phone Call) or sms by clicking Trigger Registration.
Trigger Registration
Choose Verification Method
Finish Registration
Enter Verification Code
When you receive the 6-digit PIN code in your device, click "Finish Registration" and enter the code when prompted.
IVR system in place If you have an IVR system in place, we can provide 2 numbers on which the voice verification call will arrive so you can whitelist or route accordingly. Please create a Support ticket with this request.
After completing the Number Registration process, the account will be set to Live.

Generate API key

After the number is successfully registered you will be able to retrieve your D360-API-KEY in the Hub. Both the WhatsApp Account and Number should now be displayed in green, which means the number is connected to the WhatsApp Business API.
The Generate API key option is only available in the 360 Client Hub. Partner users do not have access to this button.
Generate API Key

Complete Business Manager Profile

To keep connected to the API you must add your information in the Business Info section of Business Manager Settings. You need to include a legal name, an address, a website, and the business phone number you intend to use for messaging.
This information is used by Facebook to check compliance with the Commerce Policy. If it's not correctly setup, the account will be immediately blocked.
Therefore, the website:
  • is mandatory
  • must be working
  • must have a clear explanation of the company's business model

WhatsApp Commerce Policy review

WhatsApp will review your WhatsApp Account to ensure it is compliant with the WhatsApp Commerce Policy. Be sure to examine the policy closely to make sure your Business compliant.
This review will happen in the background, after the account is already live.
If the account does not pass WhatsApp Commerce Policy it will be immediately blocked. The business is able to appeal this decision by creating a support ticket. The business can also downgrade to WhatsApp Business App; you can find info regarding this process here.

Messaging and Phone Number Limits

After completing the number registration processes, the business will immediately be able to:
  • Respond to unlimited customer-initiated conversations (24-hour messaging windows)
  • Send business-initiated conversations to 50 unique customers in a rolling 24-hour period
  • Register up to two (2) phone numbers, which can both be assigned to 1 WABA or split between 2 WABAs.

How to increase limits: Complete Business Verification

Businesses must initiate Business Verification when they are ready to::
  • Scale business-initiated conversations
  • Add additional phone numbers
  • Request to become an Official Business Account
And by scaling business-initiated conversations we mean using the Standard Access tier, which gives access to:
  • Currently available messaging limits (1K, 10K, 100K, unlimited unique customers/day)
  • More than 2 phone numbers
  • An Official Business Account (OBA) - Any business that requires an OBA must complete Business Verification.

Display Name review

After Business Verification is finished, WhatsApp will also approve your company's Display Name.
Display Name Guidelines are very strict, and names will often get rejected for small details or minor discrepancies between the name and the Facebook Business, website, or social media. To avoid this, make sure you thoroughly review Facebook's guidelines.


Billing will begin after Messaging on Behalf is accepted. This is when API stack is deployed.