WhatsApp Accounts structure

This documentation explains the different Facebook and WhatsApp accounts available and which ones do you need for a WhatsApp Business API account‌
Every WhatsApp Business API account is associated to a few other instances that can be managed either through the Facebook Business Manager or the 360 Client Hub.

Business Manager account

A Meta Business Manager account is needed for any business to manage their assets in the Facebook, WhatsApp and Instagram environment.
A Business Manager account can be created through the URL or during the Embedded Signup process.
It is recommended that:
  • Users check with all stakeholders if a Business Manager does not exist for the company before creating a new one to avoid duplication.
  • Users associate all Facebook Pages, Instagram Pages and Ads Accounts to this same Business Manager to avoid loss of information.
Each Business Manager has a specific ID.
A single Business Manager can contain multiple WhatsApp Business Accounts.
You can also share a WhatsApp Business Account with multiple Business Managers, but only one can own the account.
To have full access to the WhatsApp Business API environment, without message sending limits, the Business Manager needs to be verified. Read more about Business Verification here.

How to find the Business Manager ID

The Business Manager ID (also called Facebook ID, FB ID, Business Manager ID or Business ID) identifies a specific Business Manager Account.
To discover what is your Business Manager's ID, please go to your Business Manager's settings, and then to the Business Info page:

How do I know if this Meta Business Manager ID owns my WhatsApp Business API Account?

If you can see a WhatsApp Account in your Business Manager, this doesn't necessarily mean that it owns the account.
To make sure which Business Manager owns a specific WhatsApp Account, you need to access the WhatsApp Accounts page:
Please note that the ID that appears on the side of the "Owned by" information is not the Business Manager ID. This is the WABA ID, which will be explained in the next topic.

What if I can't see my WhatsApp Business API account in the WhatsApp Accounts page in the Business Manager?

This means that this Business Manager does not own the account. In this case, you will need to reach out to your BSP and request the Business Manager ID that owns this WhatsApp Business API account.

Can I use the URL to identify the Business Manager ID that owns a WhatsApp account?

No. When using the Business Manager, you will always see a Business ID in the URL. This ID represents the Business Manager that you are using, not the Business Manager that owns a WhatsApp account.

WhatsApp Business Account

The WhatsApp Business Account (also known as WABA) manages the phone numbers registered in the WhatsApp Business environment. There are two different WABA types:
Each WABA has its own ID.
You will create a WhatsApp Business API account when you submit a 360dialog signup form. If you already have a 360 Client Hub account you can submit multiple phone numbers to a same WABA by following these steps.

How to find the WhatsApp Business Account ID

The WhatsApp Business Account ID (or WABA ID) is shown in the WhatsApp Accounts page:

Phone Number

A WhatsApp Business Account (WABA) needs a valid phone number that is dedicated to using with the WhatsApp Business Platform.
The phone number for your business must be a valid phone number which meets the following criteria:
  • Owned by you
  • Has a country and area code, such as landline and cell numbers
  • Able to receive voice calls or SMS
  • Not a short code
  • Not previously used with the WhatsApp Business Platform
Meta currently impose a 20 phone number limit across the Business Manager, which can have multiple WABAs. Only 20 phone numbers will be allowed across all WABAs for that Business Manager for mid-trust businesses.
This 20 number limit per WABA can be increased to 120 upon request. Please contact our support team if you need the limit to be increased. There is a hard limit of 120 numbers per WABA, it cannot be extended beyond that.
There is a hard limit of 1000 WABAs per Business Manager Account.

How to manage phone numbers

If you created your account via Embedded Signup, you can see the phone numbers that are registered under a specific WhatsApp Account directly from your Business Manager:
In this page, you will be able to see the status of this number.
To add a new phone number in a WhatsApp Business API account, please do not use the Meta Business Manager. This setup will not work. A new WhatsApp Business API number should always be added from the 360 Client Hub dashboard.